Is Video the Big Gamechanger Podcast Editors Hope For?

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(upbeat music)

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- How much is that?

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(grunts)

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- Welcome into the Podcast Editor Mastermind show,

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the podcast by editors for editors

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about the business side of podcast editing.

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I'm Jennifer Longworth.

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You can find me at bourbonbarrelpodcasting.com.

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And the one that starts with the letter B is...

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- Bryan, you can find me at toptieraudio.com.

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- I am Daniel.

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You can find me at rothmedia.audio.

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- And we have a special guest with us today.

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Rick is here because he's the digital associate

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at the Lexington Public Library Northside Branch

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here where I live in Lexington.

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And he did a killer presentation

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for the Lexington podcasters a few weeks ago.

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And I'm like, "Hey, we were talking about

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maybe we should have a guest for our next show.

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I think I found one."

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Thanks for joining us.

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- Yeah, hey, I'm Rick Sellnow.

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I'm super excited to be here.

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- Before we get started,

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this episode is brought to you by Riverside.

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And yes, we are using Riverside right now.

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If you don't know,

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Riverside is a remote video recording software system

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that records directly in your browser.

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Still getting used to it,

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but so far it's actually been quite a pleasant experience.

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So you don't have to worry about any hardware

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or like super complicated tech.

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It's simple.

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You send your guests the link

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like we did with Rick tonight,

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and they hop in and click of a button.

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You can go live or record your interviews.

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If you want to record your episodes,

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or if you're interested in being like a producer role

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or helping your clients record episodes in high definition.

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And if you use the code Yetis,

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you can get 15% off of your order.

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So check it out now.

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- Speaking of Riverside,

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that brings us to the topic of the day,

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which is video and video podcasts.

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And Daniel, this was actually your idea

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to do an episode on this.

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So why are we talking about this?

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- I see the pull and the move to video.

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For the longest time, I was a podcast purist.

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Like, hey, podcasting is audio only.

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Don't even think about calling a video a podcast.

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But it's like at this point, it's like,

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you know what, we lost that war.

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You can have a video podcast, I'm giving up.

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But I also see just like how big video is,

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and it's only getting bigger.

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So I'm trying to get my clients to do video.

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The problem is trying to get them to understand

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like the importance of high quality video.

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Because Zoom, everybody knows Zoom, everybody uses Zoom.

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It's really easy to do, but it's awful.

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It's so bad.

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So my biggest issue is just trying to get my clients

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to actually use something like Riverside

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or recording like video locally on their computer

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or something and not use Zoom.

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And that's where I'm struggling.

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But I think just like as an industry, as podcast editors,

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I think it's important to see the writing on the wall

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that like video is huge and there's a huge benefit

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having video, one, I grow in your shows,

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but also just like as people who edit podcasts for money,

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like there's a huge market as a service

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to offer your clients.

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- Yeah, I was the same way.

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It annoyed me to no end when YouTube made their big play

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that they were like, "YouTube has podcasts now."

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I'm like, "What are you talking about?

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YouTube has done talking head shows since it's existed.

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That was the first thing that happened."

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Love it or hate it, like no one can deny Joe Rogan, right?

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Probably the biggest podcast in the world.

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And that's a huge chunk of his business model.

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And that's what makes it seem undeniable.

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Like yes, content wise, they are a podcast

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and tons of people still listen to them on Spotify,

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but the video is a massive thing.

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- Yeah, I was super annoyed too.

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But the fact is video is valuable.

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I'm not sure how valuable it is.

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- So Rick, you had some stats about the impact of video

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and maybe why we should nudge our clients that way or not.

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Can you share some of those with us?

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- So Westwood One, who you probably know at least

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in like audio mediums, big for a long time,

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and they came out with some interesting numbers

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in partnership with like Cumulus Media and some others.

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But basically as far as podcast downloads

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for new podcast listeners, when they broke it down,

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the three major players were YouTube,

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Spotify and Apple Podcasts.

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YouTube was 24.2% of new listeners.

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Spotify 23.8, which is something that I think

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Jennifer's talked about a lot and things like that.

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Like when you're looking at younger audiences,

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that's maybe where they're coming to you from

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as opposed to like the old guard like us

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who are still on Apple Podcast

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or whatever podcatcher we're using.

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And then Apple Podcast was all the way down in 16,

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which is not bad.

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And I would never ever tell someone

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to stop being in audio format

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because I still think that's what podcasting is.

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Like there's something valuable to,

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at least for me personally,

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the main way that I consume podcasts is

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I listen on my commute.

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I listen when I'm walking my dog.

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I listen when I'm exercising.

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Things like that that I can't do a video

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or in those situations.

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And when we go into analytics, we can see lots of things.

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But when we talk about growth and things like that,

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like it's one thing to find your fan base and demographic,

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but that's an immediate area for growth.

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When you look at like, okay, how do I keep growing?

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Do I go for breadth or depth?

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Do I continue to just try to scoop in more of the people

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who are already listening to me?

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Or do I try to spread out and do different things?

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So like for my friend and I do a sumo wrestling podcast

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that also is on YouTube.

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I joke all the time that like, okay,

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we got 50 year old white men.

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That's taken care of.

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Now, can we get anyone else?

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So this idea that like, oh, this person's my best friend

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because he walks my dog with me

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and he drives to work with me every day.

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We know that's not true, but that's still why I listen.

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And if they can see your face,

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that's one more vector by which they can connect with you.

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So to refer back to that report,

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if we're going to look at it from a marketing perspective,

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it's like Apple Podcasts dominates everything

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on heavy podcast listeners,

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but the podcast newcomers, the growth demographic,

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it's YouTube 27, Spotify 27%, Apple Podcasts 6%.

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- So if somebody came to you and they said,

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hey, I've got an audio podcast.

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I want to grow it and I'm thinking video.

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- Yeah.

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- What would you point them to?

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- So Instagram Reels, YouTube Shorts and TikTok

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are the greatest discoverability out there

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because you're literally asking someone

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to watch you for 20 seconds.

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That's not a hard ask.

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Also, they will find you by accident.

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So like the discoverability is enormous.

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And the number of content creators that a user on TikTok,

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Shorts or Instagram Reels can be put in front of

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in a 60 minute window is unfathomable

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in a podcasting sense, right?

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Like how would, there's no way you could ever expose me

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to a hundred thousand people in an hour, but TikTok will.

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If you, for instance, make your long form content

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and you cut that into Shorts,

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you can use your Shorts as a driver

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for that full length video.

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That's what most people do.

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One example, Two Bears, One Cave.

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It's a couple of comedians, Bert Kreischer and Tom Segura.

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They're just a couple of standups

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and they started a podcast together,

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but they are also a video podcast.

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There's lots of laughs, lots of jokes.

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Those are things that in video drive engagement, right?

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They take that mentality and cut out the 20 seconds

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where Tom made Bert laugh hysterically.

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And then people are like, wait a minute, what is this?

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Click, and you've got someone moved over

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and it's up to you to retain them.

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So I think it's something that some of my clients

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in the future might be interested in.

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It's not my sweet spot, but it's something I see coming.

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When I look at the mechanics of it,

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you can start with a hundred dollar microphone

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and free software too.

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You can start with a hundred dollar microphone

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and a hundred dollar camera and look like poo poo caca,

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but sound okay.

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And then file storage, like all of the things,

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it all starts adding up.

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It's not 2X, it's like four to 5X.

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When you start talking about wanting to do it well

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at every step of the game, from the gear to the software

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to the like all of this stuff.

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So part of me is like, how can I prepare

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and how can I do it well and not have it be a burden?

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- Yeah, because you have all the issues of audio

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with like trying to dampen the reverb

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and like have good audio quality.

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Then also you have to get good lighting

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and have a decent background and blah, blah, blah, blah, blah.

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When we talk about setup, 'cause you're a hundred percent

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right, additional equipment and even storage space, right?

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Like do you need to buy a second external?

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- Or a third.

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- Now, because you have all this video footage,

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those are real concerns, but ways you can limit that is

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if you treat YouTube as your platform of choice,

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but setup can be as easy.

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Almost all cell phones shoot in 4K now.

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So as podcasters or podcast editors,

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especially podcast editors, our stuff's prerecorded.

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So what we're doing right now on Riverside,

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you don't need to have everything plugged

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into a Blackmagic interface or something.

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That's a thousand bucks you can save yourself right there.

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You can literally go to Five Below

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and buy a tripod for five bucks

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and take the cell phone that you probably already own,

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sit at your kitchen table and mount your,

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the rear facing camera, not the front,

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never the front facing camera,

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but it probably shoots in 4K.

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So that'll get you high quality footage.

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If you have a guest on, presumably they have a cell phone

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and they can record themselves as well.

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Now you have an A cam and a B cam,

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so you can switch between it

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because nobody wants to watch something static, right?

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They want things changing.

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Other simple things you can do,

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there's Pixabay, Wikimedia Commons.

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You can find high resolution images of topics

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you're talking about or short clips of B-roll for free.

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You can pay for a Storyblocks subscription if you want.

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That's another website where you can get a lot of B-roll

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and things like that.

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If we're talking about storage,

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once you upload to YouTube, you can make it their problem.

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Your edited video, you can just put on YouTube

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and then you can delete all the footage

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if you really have to, if that's a major concern for you,

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which hopefully you end up doing 50 videos down the line

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and then it is a concern.

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- As interviews would get 40 or 50 views,

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but the first short I uploaded got,

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the first day, almost 500 views.

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Like 10 times as much as the full interview.

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And on YouTube, you can link to the full interview

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in the short stuff.

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Like easily tap that to get to the full video.

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- Yeah.

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- So Patrick says, "This all makes me realize

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"I'm basically still podcasting in 2014."

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And Bryan says, "Me too."

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- Yeah, me too.

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But I'm trying to drag myself kicking and screaming

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into the 21st and a quarter century.

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- Yeah, my wife and I, kind of our thing is like

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watching more YouTube content,

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kind of seeing how people are editing,

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what intros are like.

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'Cause like, you know, back in the day it was like,

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you'd have like, hey, here's like a five second teaser,

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like, you know, that hook.

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Now here's a 30 second fancy high production intro.

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And now a long-winded introduction is like,

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yeah, it's like, okay, now I got a 20, 30 minute video.

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And it's like, yeah, now that 20, 30 minute video

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is six minutes.

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There's no music, there's no, it's like immediately

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like getting right into it.

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- No intro, people will straight up in the comment,

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now YouTube comment sections are what they are.

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You know, that's a toxic media.

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- Completely civil, right?

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- It's totally fine, it's the best part of civilization.

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But they will post in their intro too long,

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you know what I mean?

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- Yeah, they'll put a timestamp, like actual here,

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like go to three minutes and 27 seconds

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to the actual content.

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- So true, we all know like click baity titles

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or click baity thumbnails and things like that.

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And they'll put in the top comment,

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we'll end up with like four times as many likes

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as the video has views.

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And it'll say, hey, he doesn't actually answer the question

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in the title, but here's where he talks about it.

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And just FYI, for a YouTube video, a certain percentage

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of your video needs to be watched

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before YouTube will consider it a view.

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And even on top of that, YouTube nowadays,

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when they monetize you, the way they pay you

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is through view hours, not views.

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So they aggregate things together,

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they actually are tracking the minutes.

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So what people were doing is gaming the system

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'cause every time they got a click,

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the same way the old advertising paradigms online, right?

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Like where people just had to click on it,

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they didn't care if you bought it.

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Now it's stuff like enter Yetis on Riverside.

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But like this idea of what used to be a 30 minute

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like mini documentary on YouTube now is like smashed.

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And that's because it's competing

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in this different ecosystem.

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But you can still do the other stuff

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and you can make it less work for yourself

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by having just your footage of the actual speakers,

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you and a guest or just you, whatever you're doing,

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and then interspersing that with like clips.

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Maybe I'm throwing up a clip of a newspaper article

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and then I'm showing up the cover of a book that I'm citing.

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Things like that is not that hard of an edit.

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If you get into an NLVE, a nonlinear video editor,

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which is just fancy terms for video editing on a computer,

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there are ways that if you're just straight recording

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yourself, that's not actually much you have to edit.

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What you can do is hide certain things you don't like

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in the footage with an image,

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and then you don't even have to worry about it.

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And then I'm showing up the cover of a book that I'm citing.

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Things like that is not that hard of an edit.

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If you get into an NLVE, a nonlinear video editor,

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which is just fancy terms for video editing on a computer,

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there are ways that if you're just straight recording

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yourself, that's not actually much you have to edit.

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What you can do is hide certain things you don't like

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in the footage with an image,

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and then you don't even have to worry about it.

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There's a statistic.

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I don't remember the exact number,

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but I believe it's something like they want you to change

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what's on screen every 15 seconds.

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- Can we take a little bit of a turn here?

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'Cause I think there's probably the editor out there

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that's thinking, I keep hearing about video, YouTube,

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everybody is hammering all of my clients

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about why they should do video.

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So I'm not really having to try and convince them.

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I'm having to try and convince myself

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that it's worth doing this,

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that the one that I'm not doing them a disservice,

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how does it make sense for me and for their show?

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Do you have any insights on the value that we can bring

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and what that value is to us as editors?

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What's the value of adding video

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or converting to video for a client?

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- Yeah, so from a client's perspective,

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the first thing I would say, YouTube will monetize you.

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It won't happen immediately and it takes work,

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but they will find the advertiser.

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So YouTube has live streams

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because they want to cut into Twitch's business.

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Well, as part of their live streams,

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if you have built a following,

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if you can gravitate over the people

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that you already have interested in your show,

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they'll directly contribute.

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YouTube has memberships because Patreon started

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being a profitable way for people to make money.

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YouTube's like, "Oh, we'll do that.

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"We'll do it all here."

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So as an editor, it could behoove you

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if you are pitching this to new clients to say,

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"Hey, this is an all-in-one money-making platform.

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"All these different sources of revenue are there

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"from the creator's perspective."

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- The biggest hurdle that he and his clients

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have to deal with is the cost in time and resources.

Speaker: 00:15:46

Four to six times that.

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So you maybe don't have to sell the client on the idea,

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but you have to sell them on, the reality is,

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this may or may not be a four times delivery on your spend,

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but it is a four or five or six times spend increase.

Speaker: 00:16:04

- And I had a client who went to video and she's like,

Speaker: 00:16:07

"It's not gonna take you any much longer time

Speaker: 00:16:09

"than the audio.

Speaker: 00:16:09

"I don't know why you're trying to charge me more."

Speaker: 00:16:12

And I'm like--

Speaker: 00:16:12

- That's so tough.

Speaker: 00:16:13

I would just wonder how long it took them

Speaker: 00:16:16

to see any return on investment in podcasting.

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And if they can, like if this is an existing client,

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I'm curious about that.

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Personal anecdote, I've been podcasting

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for like 10 years or something,

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but I would very much consider myself a hobbyist.

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I never made a dime podcasting

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until I started doing one on YouTube.

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So it could be that I have a flawed perspective,

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but like in six months of taking my YouTube channel

Speaker: 00:16:43

seriously, I got monetized as opposed to 10 years

Speaker: 00:16:47

of podcasting on a weekly basis.

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So in my opinion, I'm like,

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"Well, I'm not making a lot of money on YouTube,

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"but in 10 years I made no money on podcasting as a creator."

Speaker: 00:16:57

So in the world of social media,

Speaker: 00:16:59

small is big is like a phrase you'll hear a lot.

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And the idea being like,

Speaker: 00:17:03

it's really easy to get dazzled by someone like MrBeast

Speaker: 00:17:06

who has 68 million subscribers on YouTube.

Speaker: 00:17:10

It's really easy to get distracted by someone like PewDiePie

Speaker: 00:17:13

or whatever, but you don't need 38 million subscribers

Speaker: 00:17:18

to make money, especially if you look

Speaker: 00:17:20

at some of these different avenues.

Speaker: 00:17:22

- Patrick has a question that I wanna hit.

Speaker: 00:17:24

'Cause I think it's really good.

Speaker: 00:17:26

So we're currently live on Facebook and YouTube,

Speaker: 00:17:29

assuming we didn't mess something up,

Speaker: 00:17:30

which is entirely possible.

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His question is, based on your conversation,

Speaker: 00:17:34

should you focus on going live only on YouTube

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or should you also consider going live on other platforms?

Speaker: 00:17:40

Does that hurt what you're doing?

Speaker: 00:17:41

- I think you should try to find your audience personally.

Speaker: 00:17:44

And the demographics are actually different.

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My numbers on this are out of date,

Speaker: 00:17:48

but when I was in college,

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the average YouTube user was a 13-year-old female.

Speaker: 00:17:54

So that would be important to know,

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that the biggest pot of potential viewers,

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that's who you were looking to tailor content towards.

Speaker: 00:18:05

And I think if you look around that era,

Speaker: 00:18:07

the 2015 to 2020, like a lot of makeup tutorial channels

Speaker: 00:18:12

got really big. (laughing)

Speaker: 00:18:14

And you can see that if you study these demographics.

Speaker: 00:18:17

That's why this is important.

Speaker: 00:18:17

So if you bring your audience with you,

Speaker: 00:18:19

it doesn't necessarily matter where you go.

Speaker: 00:18:21

Twitch is a predominantly male audience

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and they are predominantly college age or young adults.

Speaker: 00:18:27

And I think the reason for that is a lot of the content

Speaker: 00:18:30

on Twitch appeals to them.

Speaker: 00:18:31

It's dudes streaming Dota or League, right?

Speaker: 00:18:35

And those are the people who are interested

Speaker: 00:18:36

in watching that, esports and stuff like that.

Speaker: 00:18:39

So by the same token as small is big,

Speaker: 00:18:42

that's why it's so crucial to learn to build your avatar.

Speaker: 00:18:46

Creating the concept, using demographics and psychographics

Speaker: 00:18:51

to create an imaginary, a person that is not real,

Speaker: 00:18:54

but the imaginary average listener of your podcast

Speaker: 00:18:57

who is going to be the viewer of your show.

Speaker: 00:19:00

- For our show is specifically for podcast editors

Speaker: 00:19:03

that are in the journey of trying to grow their show.

Speaker: 00:19:06

Typically they're gonna be adults,

Speaker: 00:19:07

not 15, 16 year olds not saying they're not welcome,

Speaker: 00:19:10

but it's gonna be your adults

Speaker: 00:19:11

in probably that 25 to 45 range.

Speaker: 00:19:14

Where would you suggest that we stream

Speaker: 00:19:16

to not only gain the largest audience,

Speaker: 00:19:19

but also help the most people?

Speaker: 00:19:21

- Yeah, no, that's a great point.

Speaker: 00:19:23

I would do YouTube because there is a massive section

Speaker: 00:19:26

of YouTube that frankly is, and I do this too.

Speaker: 00:19:28

If something broke on my car, I YouTube it

Speaker: 00:19:30

and I try to find a video and see what they're doing

Speaker: 00:19:33

with their hands on it.

Speaker: 00:19:34

Like I'm not looking at a WikiHow

Speaker: 00:19:36

because that doesn't help me.

Speaker: 00:19:37

I wanna see someone like actually taking the spark plug out

Speaker: 00:19:40

of my specific car so that I understand

Speaker: 00:19:43

what that looks like.

Speaker: 00:19:44

And I think that there's an element of that.

Speaker: 00:19:46

That's why I think what Daniel described

Speaker: 00:19:48

on his channel is really helpful.

Speaker: 00:19:49

The idea of people who are actually doing that.

Speaker: 00:19:53

The question for me would be either growing that audience

Speaker: 00:19:57

or yeah, making them watch the entire thing.

Speaker: 00:19:59

So you wanna find one person with your avatar.

Speaker: 00:20:01

So if you say that most viewers are between 25 and 45,

Speaker: 00:20:05

that's kind of huge, right?

Speaker: 00:20:06

'Cause when we look at behaviors, psychographics,

Speaker: 00:20:11

not always, and this is changing,

Speaker: 00:20:12

but traditionally a 45 year old will have young children.

Speaker: 00:20:15

A 25 year old might have an infant

Speaker: 00:20:17

or might have no children or no intention

Speaker: 00:20:19

of having children at all.

Speaker: 00:20:20

And that really changes behavior.

Speaker: 00:20:23

For our channel, we discovered that the best time

Speaker: 00:20:24

to drop videos was 9 a.m. on a Sunday.

Speaker: 00:20:26

And when we broke down our psychographics,

Speaker: 00:20:28

we discovered, oh yeah, dads are watching our stuff

Speaker: 00:20:31

before they go to church.

Speaker: 00:20:33

Like we were able to make an inference for this avatar.

Speaker: 00:20:36

What is it that you uniquely bring to the table?

Speaker: 00:20:40

Does that already exist?

Speaker: 00:20:41

'Cause there's something valuable if it doesn't exist, right?

Speaker: 00:20:44

Then you get to be new, you get to be the first.

Speaker: 00:20:45

But also, okay, why is it working for these people?

Speaker: 00:20:48

So that's why people are watching it.

Speaker: 00:20:50

- We probably need to go ahead and transition

Speaker: 00:20:52

'cause we do have to get to our AI question of the day

Speaker: 00:20:54

'cause that's the most fun part of the show.

Speaker: 00:20:56

Jennifer, do you have a question for us today?

Speaker: 00:20:58

- I do, but I feel like I'm cheating

Speaker: 00:21:01

because you're the one who found it.

Speaker: 00:21:03

- Yes, but I'll go ahead and ask it.

Speaker: 00:21:04

This is our sponsored by AI.

Speaker: 00:21:07

- Yeah, if you wanna sponsor this spot,

Speaker: 00:21:09

we'll take your money.

Speaker: 00:21:10

- We asked Chad GPT for a random question

Speaker: 00:21:14

and Bryan didn't like what it first generated

Speaker: 00:21:16

so he asked it again and again until he got a good one,

Speaker: 00:21:19

which is, if you could have any animal

Speaker: 00:21:22

as a tame, miniature pet,

Speaker: 00:21:25

which animal would you choose and why?

Speaker: 00:21:31

- Okay, I already know my answer.

Speaker: 00:21:32

I don't know, I don't need a miniature version,

Speaker: 00:21:34

but a tame one and that'd be a red panda.

Speaker: 00:21:38

Oh, I actually have like a little kind of

Speaker: 00:21:40

Lego version of red panda.

Speaker: 00:21:43

I wanna get a red panda tattoo.

Speaker: 00:21:44

I love, I just, they're so cute and they're so funny.

Speaker: 00:21:48

If you haven't seen a red panda,

Speaker: 00:21:50

like just like get on TikTok or Instagram Reels

Speaker: 00:21:52

and just like watch videos of them

Speaker: 00:21:54

because they're like the family of like raccoons

Speaker: 00:21:56

so they're very similar to a raccoon.

Speaker: 00:21:58

- But they move like giant pandas.

Speaker: 00:22:00

- Yeah, and when they're scared

Speaker: 00:22:02

and try to be intimidating, like they're like a foot tall,

Speaker: 00:22:05

but they get up real big and they put their arms up

Speaker: 00:22:08

and they try to be so scary and it's the cutest thing.

Speaker: 00:22:11

- Well, mine's giant panda

Speaker: 00:22:12

'cause that's my favorite animal, so.

Speaker: 00:22:15

- They are dopey. - They are so cute.

Speaker: 00:22:17

- I think I have to choose the nunchuck skills

Speaker: 00:22:20

and I've got bo staff skills.

Speaker: 00:22:21

I just need a liger and I would be the coolest guy

Speaker: 00:22:23

in the happy hands world.

Speaker: 00:22:24

(laughing)

Speaker: 00:22:25

- It's perfect.

Speaker: 00:22:26

I just gotta go with a capybara.

Speaker: 00:22:28

They're adorable.

Speaker: 00:22:29

- They're giant mouse things, the world's largest rodent.

Speaker: 00:22:32

I could make them the size of a normal rodent.

Speaker: 00:22:34

That sounds appealing.

Speaker: 00:22:35

You can rub their giant oversized noses.

Speaker: 00:22:38

- They're pretty cute.

Speaker: 00:22:39

- I mean, to be honest,

Speaker: 00:22:40

I might, yeah, wanna tame full-size capybara.

Speaker: 00:22:42

That might be where I'm leaning, but.

Speaker: 00:22:44

(laughing)

Speaker: 00:22:45

- Patrick says, "What are the name of the sea dogs?"

Speaker: 00:22:47

- I have no idea. - Like a seal?

Speaker: 00:22:49

- Not a walrus.

Speaker: 00:22:51

- Or a sea lion?

Speaker: 00:22:52

- I don't know, but there's a brewing company.

Speaker: 00:22:53

I don't think that's what he's going for.

Speaker: 00:22:56

- I know there's manatees are called sea cows.

Speaker: 00:22:59

- Alejandro says something about Kung Fu Panda.

Speaker: 00:23:01

I think he's probably talking about you, Daniel.

Speaker: 00:23:04

- Shifu, the little guy.

Speaker: 00:23:05

- We're starting to turn into people Google stuff

Speaker: 00:23:07

while they're on the air, aren't we?

Speaker: 00:23:09

(chiming)

Speaker: 00:23:09

(laughing)

Speaker: 00:23:10

- Oh, sea lion is what Patrick says.

Speaker: 00:23:12

- There we go.

Speaker: 00:23:13

(applauding)

Speaker: 00:23:14

- It's a miniature size.

Speaker: 00:23:15

You wouldn't have to have a big tank,

Speaker: 00:23:17

but you'd have to have bigger than a fish tank, probably.

Speaker: 00:23:20

But anyway, thank you all for joining us today,

Speaker: 00:23:23

live in the chat, live on Facebook, YouTube,

Speaker: 00:23:26

and also on the replay and on the audio version.

Speaker: 00:23:30

I am Jennifer Longworth.

Speaker: 00:23:32

You can find me at bourbonbarrelpodcasting.com

Speaker: 00:23:35

and the letter B.

Speaker: 00:23:36

The beautiful bald man today is.

Speaker: 00:23:39

- Yeah, you can find me at Top Tier Audio.

Speaker: 00:23:42

I am Bryan Entzminger and I am bald.

Speaker: 00:23:45

It's not my favorite part, but it's kind of obvious.

Speaker: 00:23:48

So there you go.

Speaker: 00:23:50

Next up is Daniel.

Speaker: 00:23:51

- I'm Daniel Abendroth.

Speaker: 00:23:52

You can find me at RothMedia.audio.

Speaker: 00:23:55

- I'm Rick Sellnow.

Speaker: 00:23:56

The inferior bald man.

Speaker: 00:23:57

And I'm just appreciative for being asked to join.

Speaker: 00:23:59

Hope some of this was helpful and just as a parting word,

Speaker: 00:24:02

'cause I really, Bryan's stuck with me there,

Speaker: 00:24:05

like just wanting to help the audience, which is true.

Speaker: 00:24:07

Like I would say do as little work as possible.

Speaker: 00:24:11

Set up your cell phone, don't invest in new stuff.

Speaker: 00:24:13

Just at the very least, use these video platforms,

Speaker: 00:24:17

especially the short form ones,

Speaker: 00:24:19

to drive people to what you're already doing.

Speaker: 00:24:21

If that's the easiest way to do it,

Speaker: 00:24:23

just dip your toe in and see if there are results for you.

Speaker: 00:24:26

- Awesome.

Speaker: 00:24:27

- All right, well thank you all

Speaker: 00:24:28

and we'll see you in a couple of weeks.

Speaker: 00:24:29

(upbeat music)

Speaker: 00:24:32

- So how much is that?

Speaker: 00:24:34

(all groaning)

Speaker: 00:24:40

(all groaning)

Speaker: 00:24:43

(all groaning)

Speaker: 00:24:46

[music fades out]