The Actual Metrics of Success: Understanding Podcast Analytics, with Seth Silvers
I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes.
But Analytics? Those are GOLD!
Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success.
We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients.
Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience.
Key moments:
- Seth emphasizes the importance of analytics in podcasting
- Retention rates are more important than downloads for measuring success
- Clients should be willing to experiment with their podcast content
- The first 30 seconds of a podcast are crucial for retaining listeners
- Spotify says the first 5 minutes is crucial to their recommendation engine
- Paid advertising won't fix a bad podcast or business
- Feedback loops in podcasting can be long and challenging
- It's essential to track metrics weekly to make timely adjustments
- Podcasts serve best as a middle-of-funnel marketing tool
- Quality content leads to organic growth and audience retention
- Understanding the difference between downloads and plays is vital for podcasters
Resources:
- Apple's Analytics: https://podcastsconnect.apple.com
- Spotify's Analytics: https://creators.spotify.com
- Amazon Music Analytics: https://podcasters.amazon.com
About Seth Silvers:
Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts.
His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries.
Find more at www.storyon.co
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Tools we used:
*Riverside.fm to RECORD
We used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes.
Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
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Mentioned in this episode:
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This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
