The Tools Podcast Editors are Using in 2024

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[MUSIC PLAYING]

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So--

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How much is that?

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[GRUNTING]

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Um, um, um.

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[GRUNTING]

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Um, um, um.

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[GRUNTING]

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[GRUNTING]

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Hey there, and welcome to the podcast Editor's Mastermind,

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almost exactly on time edition.

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This week, we're going to be talking about how

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we get the work done.

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But before we do that, we'll do quick introductions.

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I'm Bryan.

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I'm on the bottom.

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You can find me at toptieraudio.com.

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And above me over here is--

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Daniel Abendroth.

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You can find me at rothmedia.audio.

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And I'm Jennifer Longworth.

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You can find me at bourbonbarrelpodcasting.com.

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Unable to join us this week was Carrie Caulfield.

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I keep getting her name wrong when I type it

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in the show notes, and I don't want to get that wrong.

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It's important to get names right.

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I don't know if you guys know that.

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But this week, we're talking about getting the work done.

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This is actually something that Patrick mentioned

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on the most recent episode, which was episode 91.

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They recorded without me, and it was stellar.

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You definitely need to go check that out.

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- Oh, thanks.

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- One of the things that he said was that he really

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appreciated some of the older episodes where we talked

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about tools and processes and all that kind of stuff.

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And so we thought, hey, that's probably a good idea

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'cause in the last five years, nothing has changed

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in my business or Jennifer's or Daniel's.

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So that's what we're doing here.

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I thought maybe as a starting point,

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we could share a little bit about what's changed

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in our businesses.

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I know we've shared a little bit of this,

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but not everybody's been with us all the time.

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And I'll kind of start out.

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So last year, I had typically 10 shows that I was working on

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on a monthly basis.

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Some of them were more frequent than others.

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And through a series of people leaving shows

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and leaving people that I subcontracted from

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and that kind of stuff, I'm down to basically two shows,

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which meant that the contractors I was working with

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had to let them move on.

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Had a couple of people that were doing some editing

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and one person that was doing some podcast management

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with helping with show notes and scheduling

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and that kind of stuff.

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And I basically had to retract all of that

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to a one-person operation, which as you can imagine,

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has changed my processes a little bit.

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So who wants to go next and share a little bit

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about what's going on with them?

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- Well, I'll go ahead 'cause I have a very similar story.

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Things are going really strong.

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And then I think it was towards the end of last year.

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So I think last year was probably like the lowest

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as far as like new clients coming on.

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And then like I started this year, it was, I had,

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I think three clients pause their show

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with one of them confirming that it's an indefinite hiatus.

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One may be coming back in September

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and then one that was supposed to be a month

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that is now two months, maybe three months.

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So we'll see how that ends up.

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And there was a couple people going from weekly episodes

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to every other week.

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And then one actually switched to monthly,

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but I was able to upsell like,

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'cause they do like video interviews.

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And so then I pushed the idea of like taking

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a 45-minute interview and then taking like six-minute chunks

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out of it and uploading that to YouTube

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and like making shorts and like a bunch of more content

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out of that one interview.

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And so still the same amount of money as every other week,

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but only doing monthly.

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- And then there's me.

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My friend set me up a spreadsheet

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so I could better track my billing and my clients.

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And in December I had six paying clients.

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Well, my spreadsheet is at 25.

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Not all have started yet.

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So some of them assigned contracts, paid deposits

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for launches haven't started,

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but there are 25 on my spreadsheet now.

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So, sorry guys, I stole all your business.

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(all laughing)

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- Steal our business.

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So we do have a comment.

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Patrick's joining and listening from the car.

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So Patrick, glad that you could join us.

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I think he's actually on his way to a volunteer event

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or something tonight, if I remember correctly.

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- Band concert or something.

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- Yeah, just like me last time,

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except mine was for my kid instead of just volunteering.

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But Patrick, we're glad you could join for what you did.

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So from my perspective, I'm really interested,

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and we'll go through all of us,

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but I'm really interested to hear,

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because you're kind of in the middle of it, Jennifer,

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what's changed and is changing

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in terms of how you approach the work?

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What's changed about your processes,

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tools that you're using, anything like that?

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- At some point, I think it was last year,

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I was introduced to Adobe Podcast Enhanced Speech.

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If you haven't checked that out, check it out, it's amazing.

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It's like-- - I use it quite often.

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- Yeah, I use it all the time,

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unless it just makes things worse, but usually it doesn't.

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(laughing)

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But so that is a part of almost every show,

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it just gives it a more broadcast quality sound.

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I don't know what it does, but it's magical.

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And that's the biggest change in process,

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like for show to show, but like overall,

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I'm not doing as much editing anymore.

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Two things I said I'd never do.

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(laughing)

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Hire people and edit video.

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Well, crap, I'm doing both now.

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So I hired help and they're doing most of the editing.

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Now I have three regular editors.

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And then we added video because I had an old client

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who was an audio client a few years ago, disappeared,

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didn't hear from him, came back to me a month or two ago,

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said, "Hey, do you do video now?"

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And I was like, "Yes."

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- Of course I do. - As a matter of fact,

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starting today.

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How much do you charge for video?

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This much.

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Well, that's too much.

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Okay, that much.

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I don't know.

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I'm just gonna be starting a video.

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I don't even know what to charge for video, but whatever.

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Sure, come on, I'd love to have you back.

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It was a great show, I enjoyed it.

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(laughing)

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So I have a video editor guy on my team now too then.

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- Nice.

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- That's awesome.

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- Yeah, so I was saying in the green room,

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a lot of what I do now is just download, upload, upload,

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download, download, upload, upload, download.

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So I do the audio engineering part of it.

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So I get the files through Dropbox or Google Drive,

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depending on the client.

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- Boo.

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- I know.

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So I download the files, I run them through RX,

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I run them through Adobe Enhance, I make them sound good,

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and then I send them to the Dropbox folder of the editor,

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and then the editor does whatever they do

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and sends it back to me through Dropbox.

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We tried Basecamp after talking to Daryl Darnell,

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but it's been, I don't know, I'm not sold on it yet.

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I'm still in my free trial, so we'll see how it goes.

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I don't know, I didn't start all my contractors on it,

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but we're trying that out, might try something else.

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I don't know, eh, figure it out.

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But then after I get their files back through Dropbox,

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then I either move it to the Dropbox folder

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or Google Drive of the client,

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or upload it to the media host.

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So all I'm doing all the time is just file management,

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which is kind of nice.

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Sometimes I sat down to do one show the other day,

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I was like, I am not feeling on this show today,

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and I was like, what are you doing?

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Dalton's probably available right now.

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Just send it to him.

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(laughs)

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I'm like, oh, hey Dalton, you want another show?

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Yeah, I'll take it.

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I'm like, great, thank you, he's great.

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So that's my process now, downloading, uploading,

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uploading, downloading.

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- Has having those people involved in this

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changed how you have to think about pricing

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and money and all that stuff too?

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- Absolutely.

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My prices are about to dramatically increase,

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like next week.

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I actually said the new number out loud

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to someone yesterday.

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They said, how much do you charge us?

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I'm like, it's this.

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I gotta practice saying that out loud

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because it has been that.

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And we're not doing that anymore.

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We're gonna get up there

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because I have more expenses now, of course,

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and I don't make as much money now,

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and I'd like to make money again.

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So I pay attention to the average every year

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that Steve and Mark do.

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I still probably don't quite reach that mark,

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but it's a lot better than it was.

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Yay. - Cool.

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- That's amazing.

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You had to like start practicing saying that price

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without that quiver in your voice.

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- I know, I know.

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- That's always been my issue.

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- Someone is doing a discovery call with me soon

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and they're like, we need a beginner price.

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And I'm like, oh, don't know what that means.

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- You need a beginner editor.

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- Yeah. - Yeah.

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I'm not gonna go back to what I used to charge, no,

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or what Daniel used to charge for Pete's sakes.

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- Yeah. - No, in all seriousness,

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a beginner doesn't know what they're doing.

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It's going to be harder for you as an editor.

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- Yeah, I'll just say my beginner price

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is actually more than my veteran price.

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(laughing)

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- Yeah. - Yeah.

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I don't know about your experience,

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but my experience has been

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once people have been doing this for a while,

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generally they get better at returning

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a high quality recording,

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or at least a higher quality recording,

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and thinking through what they wanna do.

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So there could actually be less editing going on.

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- Yeah. - Do have a question

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from Steve.

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Jennifer, do you have any kind of profit ratio

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you're trying to keep?

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Like 30% over what you pay your contractors or 50%?

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- Yeah, you know, I should,

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but I don't yet know that.

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I'll share, when I had contractors,

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my target was always like 50% between profit and owner's pay.

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It was never there.

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It was more like 25 to 30,

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because by the time I paid for them,

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and then software upgrades,

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and all the tools to run the business,

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I hadn't reached enough scale that it ever got to that,

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but that was my goal,

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was because it's still a very hands-on business for me,

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even if I was only doing like 50 to 60% of the editing,

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still very hands-on.

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I can't just run on 5% margin

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like it was a Fortune 500 company.

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- I'm working with our small business development center

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here in Lexington,

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and they've given me like a spreadsheet website thing

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that I can drop real numbers in

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and see real time how these things can play out.

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And I haven't been utilizing it,

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but it's a free resource.

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So type into your city resources

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anyone who wants to start a business,

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but I've met with them a couple of times,

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and that, you know, it's not why I've grown,

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but it's helped me with my mindset of growth.

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But I need to drop my numbers in

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and look and see what it means,

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'cause I'm not a numbers person.

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- So I'm gonna channel my inner Carrie for a second here.

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When are you gonna do that, Jennifer?

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- That's a real good question.

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Tomorrow.

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- Oh, okay, nice.

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- I think I have that time tomorrow afternoon

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after a consultation call,

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'cause I have those all the time now, but.

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- So Daniel, what about you?

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Has anything changed in terms of the processes

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or the tools or anything like that?

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- Not as far as like workflow goes,

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as like getting client interaction or whatnot.

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I still use Slack for like talking to my assistant

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and kind of like company

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or like business related communication,

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email for clients and Airtable for project management,

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because Airtable is stupid expensive.

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If you wanna have like more than a couple of people,

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'cause it's like $20 per person per month.

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So it doesn't make sense to pay all that money

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to have all my clients in Airtable.

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So I utilize the free Airtable as much as possible

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so everybody has their own base.

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And the one thing I have changed,

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so instead of before,

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they would submit their episode into Airtable,

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which would trigger a Slack notification.

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And then my assistant would go grab all the stuff from there

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and put it in like a main base where I worked out of.

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A couple of issues would arise,

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like where the client would update something

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and my assistant and I would miss it,

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or she might miss like an episode coming in

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or just things were getting lost.

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So one thing I did add is a Zapier integration.

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So every time they add or edit in their base, my clients,

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it automatically updates it in the main base.

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That way any changes, it's all automated,

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which saves a lot of headaches and a lot of extra work.

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Yeah, it's like added tools as far as like post-production

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and kind of like putting out things,

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but really like nothing else has really changed

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with the workflow between clients and I.

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- Yeah, we'll definitely hit post-production as well.

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So for me, very little has changed.

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I still get files by Dropbox.

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I still use Google Sheets to track like production calendars

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and stuff like that.

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I've just found that to be really good.

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But then my actual project management software is ClickUp.

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I don't have any of my clients in there.

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It's a hurdle that I've never really jumped through.

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And to be honest, with only a couple of shows

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to work on right now, I don't have a strong appetite

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to start pushing on that because for just a couple of shows,

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email and Dropbox has been working fine.

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I did make the switch last year.

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I was using Zapier, which you brought up,

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and there was a lifetime deal for Pavley,

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which is kind of the low-price version of Zapier.

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Not all of the integrations work quite as well,

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but it was a one-time purchase.

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I did the math.

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It pays out in like 18 months.

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So I said, "Pfft, let's do it."

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So now I was able to move myself down

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to the free version of Zapier

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and keep a couple zaps a month for whatever that is

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that Pavley wouldn't do, but then I'm able to use that.

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And in terms of client onboarding for contracts and stuff,

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I'm using SignWell, which also was a lifetime deal

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from AppSumo several years ago.

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It's like DocuSign or like the document feature

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in Dropbox or whatever.

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But because it was a lifetime deal, I got that.

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And then for scheduling, I've actually started using,

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for most of my meetings, I've started using Google Meet

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because it's free instead of,

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it's not as high quality as Zoom.

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I know it's hard to say that, but--

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- Wow.

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- Especially when I think about,

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if I have a consultation with somebody,

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I'll schedule a Zoom, turn on the high-quality audio

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so they can hear what I'm trying to show them

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if we're showing stuff.

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But for just a face-to-face, it's super quick.

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And one of the things I found

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was that I would create the event,

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and as soon as Google knew

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that somebody else was going to be attending it,

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they would put in the Google Meet link also.

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So then there'd be a Zoom link and a Google Meet link,

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and the people would get confused and go to the wrong one.

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So I just said, let's cut that out.

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I'm supposed, I've been told there's a way to disable it.

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I've been through all the controls.

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I can't figure it out.

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I'm clearly not smart enough.

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So I just went with it.

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So I'm using Google Meet for all my meetings.

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And then I think one of the things

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that I did change last year,

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'cause I archive session files and the final episode,

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like what's uploaded,

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and I got myself an external hard drive.

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So I actually archive it to that hard drive.

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And then I have that backup to Dropbox.

Speaker: 00:15:09

So I have a physical copy here

Speaker: 00:15:10

that I can pull over in a couple of minutes by USB.

Speaker: 00:15:14

And then I have the Dropbox for the remote version.

Speaker: 00:15:16

So I feel pretty good about the backup process.

Speaker: 00:15:19

It's not quite as clean as I'd like.

Speaker: 00:15:21

Oh, and Steve says that

Speaker: 00:15:22

because we're telling AppSumo stories,

Speaker: 00:15:24

he's gonna end up spending some money.

Speaker: 00:15:26

Hopefully, if you do, it's a good thing.

Speaker: 00:15:28

I don't have any current deals to share with you.

Speaker: 00:15:31

Pablie was not an AppSumo lifetime deal.

Speaker: 00:15:33

They have their own deal.

Speaker: 00:15:35

And I don't think SignWell has been on a lifetime

Speaker: 00:15:37

for quite a while,

Speaker: 00:15:38

but there may be something coming up

Speaker: 00:15:39

that the other two have.

Speaker: 00:15:41

So I think that's what I have.

Speaker: 00:15:44

What about post-production?

Speaker: 00:15:45

There have been some significant changes

Speaker: 00:15:47

in my post-production,

Speaker: 00:15:48

but I wanna hear about what's going on

Speaker: 00:15:49

with the two of you first.

Speaker: 00:15:51

- Well, I'll go next, or again,

Speaker: 00:15:53

I feel like we're going in a circle.

Speaker: 00:15:55

- I like it.

Speaker: 00:15:56

It's easy for me to keep track

Speaker: 00:15:57

of going counterclockwise on this.

Speaker: 00:15:58

- Yeah, yeah.

Speaker: 00:15:59

So I'm still using Adobe Audition

Speaker: 00:16:02

and iZotope RX 10 Advanced,

Speaker: 00:16:06

but my contractors, unlike Daryl,

Speaker: 00:16:08

who was on and has everybody use Adobe,

Speaker: 00:16:11

I haven't gotten that strict with people yet.

Speaker: 00:16:13

As long as they give me a good sounding product

Speaker: 00:16:16

and can fix things if I ask them to fix it,

Speaker: 00:16:18

so far, it's going okay.

Speaker: 00:16:21

So I have someone using DaVinci,

Speaker: 00:16:23

and I don't remember what the other two use,

Speaker: 00:16:26

but I do the final mastering and audition as well.

Speaker: 00:16:30

- Any new plugins or anything like that?

Speaker: 00:16:32

- No, I don't get too fancy with that.

Speaker: 00:16:34

I just kind of, I lean into alphonic or Adobe,

Speaker: 00:16:39

and just kind of like get lazy with that type of stuff.

Speaker: 00:16:44

- I think you're gonna upset some audio engineers.

Speaker: 00:16:48

- I know, but I'm not an audio engineer quite yet.

Speaker: 00:16:51

That's why I need to get better.

Speaker: 00:16:55

Now that I'm not doing the editing as much,

Speaker: 00:16:57

I might have time to learn more audio engineering tricks,

Speaker: 00:17:01

but I'm not very good at it on my own.

Speaker: 00:17:02

I mean, I sat there,

Speaker: 00:17:04

I had a client who worked with me for like three years,

Speaker: 00:17:06

disappeared, came back last week with bad audio and said,

Speaker: 00:17:10

"Can you fix this?"

Speaker: 00:17:11

- Oh no. - Yeah, and I went, oh.

Speaker: 00:17:14

So they have an outdoor conference and it's just bad.

Speaker: 00:17:19

It was very bad.

Speaker: 00:17:20

So I put it into RX, I played with it.

Speaker: 00:17:23

I did the automated stuff.

Speaker: 00:17:26

I tried EQ, I tried this, I tried that.

Speaker: 00:17:29

And I worked on it for an hour and I still didn't like it.

Speaker: 00:17:32

Threw it into Adobe, didn't like it.

Speaker: 00:17:35

Threw it into alphonic, didn't like it.

Speaker: 00:17:37

And alphonic says, "Give us a rating, one to five stars."

Speaker: 00:17:42

How was it?

Speaker: 00:17:43

And I gave it two stars and commented,

Speaker: 00:17:45

"This was terrible audio going in,

Speaker: 00:17:47

still terrible going out, not your fault."

Speaker: 00:17:48

Oh, right, I did it.

Speaker: 00:17:50

They wrote back, they tweaked the settings,

Speaker: 00:17:53

redid it, made it listenable,

Speaker: 00:17:55

and that's what I sent to my client.

Speaker: 00:17:57

So kudos to alphonic for that.

Speaker: 00:17:59

- Really? - That's really cool.

Speaker: 00:18:01

- Nice. - So shout out to alphonic.

Speaker: 00:18:04

- That's a good little review for them.

Speaker: 00:18:07

'Cause I haven't used them in ages.

Speaker: 00:18:08

- I hadn't either.

Speaker: 00:18:09

And then somebody mentioned it recently.

Speaker: 00:18:11

I was like, well, Adobe didn't fix it.

Speaker: 00:18:13

I even tried like moving the little slider this way

Speaker: 00:18:17

and that way and nothing, and RX,

Speaker: 00:18:21

I'm not good enough in it on my own to know what I'm,

Speaker: 00:18:24

I mean, I was doing what I thought I should do,

Speaker: 00:18:26

but it wasn't working.

Speaker: 00:18:28

- How about you, Daniel?

Speaker: 00:18:29

You switched to Pro Tools, right?

Speaker: 00:18:31

- Yeah, I got that big top tier subscription.

Speaker: 00:18:35

- $800 a year?

Speaker: 00:18:37

- Yep, that's the one.

Speaker: 00:18:39

Nope, still on Reaper, but absolutely no plans to change.

Speaker: 00:18:43

So I use RX 10 standard,

Speaker: 00:18:45

and I know there's conversation in the podcast editors club

Speaker: 00:18:48

about like RX 11 and all that.

Speaker: 00:18:50

Just like at this point,

Speaker: 00:18:51

I don't see a point in upgrading again,

Speaker: 00:18:54

unless they do something crazy,

Speaker: 00:18:57

or if they do something stupid,

Speaker: 00:18:59

then I've every reason to move away from them.

Speaker: 00:19:01

RX 10 for my initial cleanup,

Speaker: 00:19:05

and then bring that into Reaper.

Speaker: 00:19:07

I forgot to look at like what we talked about

Speaker: 00:19:09

on the last time we went over this,

Speaker: 00:19:10

but as far as like typical kind of,

Speaker: 00:19:15

I guess the most common plugins I use,

Speaker: 00:19:17

NS1 from, most of these are gonna be from Waves,

Speaker: 00:19:21

NS1 for like Denoiser,

Speaker: 00:19:24

Vocal Writer to help balance it,

Speaker: 00:19:27

Sibilance for those S's I don't like,

Speaker: 00:19:31

and then API 2500 is kind of my main compressor,

Speaker: 00:19:36

but I'll also use like Sheps if I want some,

Speaker: 00:19:40

it needs a lot of work and I wanna keep it simple.

Speaker: 00:19:43

I'll throw Sheps in the way you can do EQ

Speaker: 00:19:45

and all this stuff and whatnot.

Speaker: 00:19:46

Another good new plugin I recently picked up,

Speaker: 00:19:49

D-Room 2, which is a really good D Reverb plugin.

Speaker: 00:19:54

- Who's that one by?

Speaker: 00:19:55

- Ascentize.

Speaker: 00:19:56

- Okay.

Speaker: 00:19:57

- They also had like another plugin I was interested in,

Speaker: 00:19:59

but I didn't, couldn't justify it.

Speaker: 00:20:00

- DX Revive, yeah.

Speaker: 00:20:01

- Yeah, but I couldn't justify the cost at the time,

Speaker: 00:20:04

but that one's like really good.

Speaker: 00:20:05

I rarely use RX's D Reverb anymore.

Speaker: 00:20:09

I usually throw that into my chain in Reaper as needed,

Speaker: 00:20:13

and does a great job.

Speaker: 00:20:15

And then Fresh Air is another good one.

Speaker: 00:20:18

That's also free, which I love.

Speaker: 00:20:20

And then Re-Limit, which is built into Reaper.

Speaker: 00:20:24

Now for some, so if you have an interview,

Speaker: 00:20:27

like two people in the same room,

Speaker: 00:20:29

so there's gonna be some cross bleed.

Speaker: 00:20:30

One plugin, it's a Reaper specific thing,

Speaker: 00:20:33

so anybody, Reaper users out there,

Speaker: 00:20:35

it's called Auto Mixer, it's from Leandro Fakianetti.

Speaker: 00:20:39

But basically what it'll do is like it kind of auto runs

Speaker: 00:20:42

and does its settings, but it monitors the tracks.

Speaker: 00:20:46

And whenever one gets louder than another,

Speaker: 00:20:48

it lowers the second one, the lower one even more.

Speaker: 00:20:52

So that way it always emphasizes like the actual speaker.

Speaker: 00:20:56

- Very cool.

Speaker: 00:20:57

- Which saves a lot of time.

Speaker: 00:20:58

- Yeah. - Cool.

Speaker: 00:21:00

- And then we were talking about that a little bit before,

Speaker: 00:21:03

but occasionally when I need it,

Speaker: 00:21:05

I'll use Adobe's Podcast Enhance or whatever it's called,

Speaker: 00:21:09

the AI Enhancer, which most of the time

Speaker: 00:21:13

does a really good job.

Speaker: 00:21:14

It's really funny whenever like it's an interview

Speaker: 00:21:16

and then like there's some background noise

Speaker: 00:21:18

or like a fan or something,

Speaker: 00:21:19

it tries to create a voice for that.

Speaker: 00:21:22

It just makes really weird vocal sounds.

Speaker: 00:21:23

- Yeah, yeah, it does that.

Speaker: 00:21:25

- But it does, for the most part, it does a really good job

Speaker: 00:21:29

if I need to like restoring really bad audio.

Speaker: 00:21:32

- Nice.

Speaker: 00:21:33

I have made some significant changes from what I did before,

Speaker: 00:21:37

specifically in the area of audio repair.

Speaker: 00:21:40

And a lot of this I owe to Jesse McCune,

Speaker: 00:21:43

who has kind of pushed me to move away

Speaker: 00:21:46

from using a repair stage when a repair stage isn't needed.

Speaker: 00:21:50

So my old process, I get files,

Speaker: 00:21:53

the first thing I do is I check them out

Speaker: 00:21:55

and I go and fix things.

Speaker: 00:21:56

So it's a light background noise reduction

Speaker: 00:21:59

in almost every case, some kind of reverb reduction.

Speaker: 00:22:03

And I would either use Accusonus,

Speaker: 00:22:05

De-Verberate, or I would use iZotope RX.

Speaker: 00:22:09

And I would use them in the standalone programs typically.

Speaker: 00:22:12

I would do some kind of like a mouth de-click.

Speaker: 00:22:15

I would do that as a separate process.

Speaker: 00:22:17

I would do fixing the asymmetrical waveforms, right?

Speaker: 00:22:20

'Cause you'll get some where they're kind of

Speaker: 00:22:21

all over the place.

Speaker: 00:22:23

And for headroom reasons,

Speaker: 00:22:24

I wanna have those relatively even

Speaker: 00:22:26

so that I'm not pushing something up to clipping

Speaker: 00:22:28

in order to get the other half of the waveform

Speaker: 00:22:30

a little bit louder.

Speaker: 00:22:31

So I would do some of that stuff.

Speaker: 00:22:33

And I've basically stepped away from all of that

Speaker: 00:22:36

except in the extreme cases.

Speaker: 00:22:38

And I have a fairly standard set of plugins that I use now.

Speaker: 00:22:41

So there's not a lot of variety.

Speaker: 00:22:43

Still using Hindenburg.

Speaker: 00:22:45

I thought very strongly about leaving Hindenburg last year

Speaker: 00:22:49

when they rolled out their new version

Speaker: 00:22:51

and basically just messed that up.

Speaker: 00:22:54

But so far, I can't justify getting away

Speaker: 00:22:58

from the editing workflow 'cause it's built for editing.

Speaker: 00:23:02

And that's the biggest time suck

Speaker: 00:23:04

is actually doing the editing.

Speaker: 00:23:05

So my typical chain, I typically use some Sonible plugins.

Speaker: 00:23:10

So the Smart EQ, the Smart Compressor, the Smart Gate,

Speaker: 00:23:15

if I need a gate, the Smart De-Esser,

Speaker: 00:23:17

which actually has a built-in de-plosive as well.

Speaker: 00:23:20

So it checks for sibilants and it checks for plosives.

Speaker: 00:23:23

And there's some advanced settings

Speaker: 00:23:25

where you can turn pieces on or off.

Speaker: 00:23:26

So if there's not a problem with plosives,

Speaker: 00:23:28

I can turn that part off.

Speaker: 00:23:30

You can tweak the settings.

Speaker: 00:23:31

I think it sounds to me more transparent

Speaker: 00:23:34

than using something like the Waves,

Speaker: 00:23:37

I think it was sibilants that I'd used for a while

Speaker: 00:23:39

and they also had a de-esser.

Speaker: 00:23:41

I didn't like the way the S's sound when they did that.

Speaker: 00:23:43

This sounds a little bit better to me.

Speaker: 00:23:45

It's not perfect.

Speaker: 00:23:46

It's not as good as a hardware de-esser,

Speaker: 00:23:48

but it's also not three grand.

Speaker: 00:23:50

So it was much better than that.

Speaker: 00:23:52

And then I've also started using their Smart Limit.

Speaker: 00:23:55

So I'll typically run those on each channel,

Speaker: 00:23:59

but not the limiter.

Speaker: 00:24:00

I'll put the limiter on the master bus.

Speaker: 00:24:02

And then if I need it,

Speaker: 00:24:03

I'll use something like Super Tone Clear,

Speaker: 00:24:05

which is one that Jesse's talked about a lot,

Speaker: 00:24:07

and that will do some level of noise reduction

Speaker: 00:24:10

and some level of de-reverb.

Speaker: 00:24:12

And those are really the two things.

Speaker: 00:24:14

Sometimes I'll use the iZotope Mouth De-Click.

Speaker: 00:24:16

If I need that, just use it as a plugin.

Speaker: 00:24:19

And then if I get something that's a hot mess

Speaker: 00:24:21

that you might think of uploading to Adobe Enhance

Speaker: 00:24:25

or using Descript Studio Sound,

Speaker: 00:24:27

because basically it's so bad

Speaker: 00:24:29

you have to recreate the audio,

Speaker: 00:24:30

I'll use Accentize DX Revive Pro.

Speaker: 00:24:34

I paid the extra for the extra settings.

Speaker: 00:24:36

And that, it's not artifact free, but it helps.

Speaker: 00:24:40

It makes it better than it was.

Speaker: 00:24:42

And for me, if I need that one,

Speaker: 00:24:47

it's bad enough that there was nothing else that I could do.

Speaker: 00:24:49

So I very seldom use the standalone editor

Speaker: 00:24:52

for RX or Accusonus at this point.

Speaker: 00:24:55

Did I say Accusonus?

Speaker: 00:24:57

- Yeah.

Speaker: 00:24:57

- I very seldom do that.

Speaker: 00:24:59

The only thing I use the standalone RX editor for

Speaker: 00:25:01

is at the end, after I've exported everything,

Speaker: 00:25:04

if I've got some asymmetrical waveforms,

Speaker: 00:25:06

I'll use the automatic phase realignment to fix that.

Speaker: 00:25:09

Again, just for headroom reasons.

Speaker: 00:25:11

And then on my master bus, I used to run a lot of stuff.

Speaker: 00:25:14

Two or three plugins in a chain and some other stuff.

Speaker: 00:25:18

Now I run one plugin, it's called the Glue.

Speaker: 00:25:22

It's an SSL bus compressor,

Speaker: 00:25:24

similar copy type thing with a couple extra settings.

Speaker: 00:25:27

And then I run the smart limit.

Speaker: 00:25:29

And then I'll usually put Ulean loudness meter on there

Speaker: 00:25:31

just to make sure that I'm getting the levels

Speaker: 00:25:33

where I want them.

Speaker: 00:25:34

And between the compressor on each channel,

Speaker: 00:25:37

the one light compressor on the master bus,

Speaker: 00:25:39

and we're talking like two to three decibels of compression

Speaker: 00:25:42

usually on the master, and then that limiter,

Speaker: 00:25:44

I'm generally able to get it within a half a dB

Speaker: 00:25:48

on the first export before I do any loudness matching.

Speaker: 00:25:51

So I feel pretty good about that.

Speaker: 00:25:52

And that's kind of the full audio post-production.

Speaker: 00:25:56

I'm still using Hindenburg, so I'll still use that

Speaker: 00:25:59

to export the final audio, add the metadata tags,

Speaker: 00:26:01

all that kind of stuff.

Speaker: 00:26:03

So we'll get to future stuff in a minute.

Speaker: 00:26:06

That's my audio chain.

Speaker: 00:26:07

There are some other software packages

Speaker: 00:26:09

that I've picked up recently though

Speaker: 00:26:11

that are on some other stuff.

Speaker: 00:26:12

So I've started using Cast Magic

Speaker: 00:26:15

if I'm working on some show notes or that kind of thing.

Speaker: 00:26:17

So for those that have gone and seen the podcast,

Speaker: 00:26:22

like our show, after we get the file back from Alejandro,

Speaker: 00:26:26

I'll run that through Cast Magic

Speaker: 00:26:28

and I'll have it create a summary for me

Speaker: 00:26:30

and find some interesting points in the conversation,

Speaker: 00:26:33

some titles and that kind of stuff.

Speaker: 00:26:35

And then just like any learning language model thing,

Speaker: 00:26:39

I go through and I fix it, and then that becomes the thing.

Speaker: 00:26:42

And then I started using Mac Whisper for transcriptions.

Speaker: 00:26:47

We do a transcription for this show as well

Speaker: 00:26:49

for accessibility reasons.

Speaker: 00:26:50

And what I've found is that transcription,

Speaker: 00:26:53

which runs on my local computer,

Speaker: 00:26:55

runs better than any of the other transcription services

Speaker: 00:26:59

that I've used in terms of automation.

Speaker: 00:27:01

I'm not saying that one,

Speaker: 00:27:02

like if I paid for Rev with a human review,

Speaker: 00:27:05

which is like two bucks a minute or something for the audio,

Speaker: 00:27:08

it's like crazy expensive, I might be able to get that.

Speaker: 00:27:11

But yeah, Mac Whisper has been a huge win.

Speaker: 00:27:14

- It sounds like that's a Mac only thing.

Speaker: 00:27:17

- It is.

Speaker: 00:27:17

It depends on the Whisper framework,

Speaker: 00:27:20

Backbone something or other.

Speaker: 00:27:22

There may be a Windows version of it, I don't know.

Speaker: 00:27:26

But that has been killer.

Speaker: 00:27:29

You've got the option for different size language models

Speaker: 00:27:31

that it can use for the AI portion of the transcription.

Speaker: 00:27:35

And I use like medium or something,

Speaker: 00:27:37

but you can get like a larger library basically,

Speaker: 00:27:40

but then it affects your runtime.

Speaker: 00:27:42

And I've found that I get really good results.

Speaker: 00:27:44

It's not perfect, but it's good enough

Speaker: 00:27:47

that generally for my name, I have to fix,

Speaker: 00:27:50

change Brian to Bryan and it spells Enspinger [sic] wrong,

Speaker: 00:27:53

but it gets Top Tier Audio right.

Speaker: 00:27:56

And Abendroth, it usually gets correct,

Speaker: 00:27:58

Longworth, it gets right.

Speaker: 00:28:00

And like, if it can get Rothmedia.audio

Speaker: 00:28:03

and realize that that's a website and treat it that way,

Speaker: 00:28:06

that's pretty good.

Speaker: 00:28:07

So I feel pretty good about that.

Speaker: 00:28:09

- So we've switched from doing Descript for transcription

Speaker: 00:28:13

to using Cast Magic.

Speaker: 00:28:15

- Okay, yeah.

Speaker: 00:28:16

Because Michelle has found that's a lot more,

Speaker: 00:28:18

well, Steve kind of told us, and then we tested out,

Speaker: 00:28:20

Michelle found that it's,

Speaker: 00:28:22

the transcripts is much more accurate than Descript.

Speaker: 00:28:25

- Which is sad if you think about it.

Speaker: 00:28:26

'Cause Descript is a lot more expensive.

Speaker: 00:28:29

- Yeah, and like Descript, Michelle always had an issue,

Speaker: 00:28:32

like trying to like click and drag to fix the speaker labels

Speaker: 00:28:37

because she would do it and then like mess everything up.

Speaker: 00:28:39

So she'd have to like go through a script

Speaker: 00:28:41

and highlight what she needed to fix,

Speaker: 00:28:43

export it into like a Word doc and then fix it there

Speaker: 00:28:45

because she couldn't do it in Descript.

Speaker: 00:28:47

And she doesn't have to worry about all that

Speaker: 00:28:49

with Cast Magic.

Speaker: 00:28:50

- So I actually, last year at this time,

Speaker: 00:28:52

I was using CapShow for that.

Speaker: 00:28:56

And one of the big frustrations I had from them

Speaker: 00:28:59

is they didn't make it possible

Speaker: 00:29:00

to download the transcription.

Speaker: 00:29:03

So I felt like they did the transcription,

Speaker: 00:29:06

everything was based on the transcription,

Speaker: 00:29:08

but you couldn't download an SRT from it,

Speaker: 00:29:10

like the actual subtitle file.

Speaker: 00:29:12

And part of me was like,

Speaker: 00:29:14

I get that that's not really what you're doing,

Speaker: 00:29:16

but come on guys.

Speaker: 00:29:17

- How hard is that?

Speaker: 00:29:18

- But then also one thing I noticed was,

Speaker: 00:29:21

and this is gonna be true of any tool,

Speaker: 00:29:23

their summaries and stuff were very formulaic.

Speaker: 00:29:26

You got one that was like a movie trailer

Speaker: 00:29:28

in a world where people are editors

Speaker: 00:29:31

and everybody's an idiot,

Speaker: 00:29:32

three people stand out and it's Daniel Gen-

Speaker: 00:29:34

Right?

Speaker: 00:29:35

It was that kind of thing.

Speaker: 00:29:36

And there were like three different formulas that they use

Speaker: 00:29:39

and their headlines were almost always

Speaker: 00:29:41

the same set of formulas.

Speaker: 00:29:43

And what I've found with Cast Magic is I get,

Speaker: 00:29:46

it seems like there's a wider variety

Speaker: 00:29:48

and it's less focused on trying to get that

Speaker: 00:29:50

four sentence hook that reads like a movie trailer

Speaker: 00:29:54

and actually providing a useful summary.

Speaker: 00:29:56

So I was happy to say goodbye to that charge.

Speaker: 00:29:59

And then also Cast Magic, if I needed to,

Speaker: 00:30:01

I can download that file.

Speaker: 00:30:04

And they've been very responsive.

Speaker: 00:30:06

I was sad to see Cap Show go for me,

Speaker: 00:30:08

but at the same time, Cast Magic has worked better for me.

Speaker: 00:30:12

- Do you use anything, Jennifer?

Speaker: 00:30:13

Like any-

Speaker: 00:30:14

- Yes.

Speaker: 00:30:15

So I use Cast Magic and Cap Show

Speaker: 00:30:18

because somehow I'm still paying for both.

Speaker: 00:30:20

So-

Speaker: 00:30:21

- Oh yeah.

Speaker: 00:30:22

Interesting.

Speaker: 00:30:23

I know how I can save you some money every month.

Speaker: 00:30:26

- I run out of space on one,

Speaker: 00:30:27

then I go to the other and run out of space on that

Speaker: 00:30:29

and go back to the other.

Speaker: 00:30:31

And it's like, you run out of space.

Speaker: 00:30:33

I'm like, yeah.

Speaker: 00:30:33

If I would just like listen to the episodes,

Speaker: 00:30:37

I might be able to write something,

Speaker: 00:30:38

but I'm not listening to any episodes anymore

Speaker: 00:30:40

'cause I'm not editing them myself.

Speaker: 00:30:43

So that makes like show notes a challenge,

Speaker: 00:30:45

but I have started charging extra for show notes

Speaker: 00:30:49

and uploading 'cause there were some people who slid in

Speaker: 00:30:52

and scope creeped me for a while there.

Speaker: 00:30:55

So I don't do that for free anymore.

Speaker: 00:30:59

And I'm also not listening to the shows myself.

Speaker: 00:31:02

So I'm just kind of hoping that Cast Magic is all right.

Speaker: 00:31:04

- Well, and it sounds like Steve is saying

Speaker: 00:31:07

that Cap Show is gonna go through a big update.

Speaker: 00:31:09

So maybe you'll wanna hang on to that.

Speaker: 00:31:10

Do you have the early bird pricing with Cap Show?

Speaker: 00:31:13

- I don't know.

Speaker: 00:31:15

They just take my money each month.

Speaker: 00:31:16

And I'm like, oh yeah, I'm still paying for that.

Speaker: 00:31:20

Why better go use it?

Speaker: 00:31:20

'Cause I just maxed out Cast Magic for this month.

Speaker: 00:31:24

So I go back and forth and I mean,

Speaker: 00:31:26

I've put them head to head before,

Speaker: 00:31:28

you know, when I was first starting to use them

Speaker: 00:31:30

to see which one I liked better.

Speaker: 00:31:31

And sometimes I like this one better.

Speaker: 00:31:32

Sometimes I like that one better.

Speaker: 00:31:35

I usually have to refresh my feed a few times

Speaker: 00:31:39

and Cast Magic knows now I have a prompt,

Speaker: 00:31:42

give me a one paragraph, give me a two paragraph summary

Speaker: 00:31:45

for podcast show notes.

Speaker: 00:31:48

So it'll do that as it's part of its magic.

Speaker: 00:31:52

- Is it really nice?

Speaker: 00:31:53

- Yeah, that's one of the things I've liked

Speaker: 00:31:54

is if I get a prompt that works,

Speaker: 00:31:56

I can add it to the automatic output.

Speaker: 00:31:59

So I've got a couple, like one that I'll put in there.

Speaker: 00:32:03

Like when it's processing this show,

Speaker: 00:32:05

it will be essentially find me all the links

Speaker: 00:32:07

for all the things we talked about.

Speaker: 00:32:09

It's probably not gonna get a hundred percent,

Speaker: 00:32:11

but it's gonna get some that I forgot.

Speaker: 00:32:13

'Cause I'm taking notes and trying to make sure

Speaker: 00:32:15

that I get everything.

Speaker: 00:32:16

And for those that are listening later,

Speaker: 00:32:18

there's gonna be a lot of links

Speaker: 00:32:19

'cause we talked about a lot of tools, but it helps, right?

Speaker: 00:32:23

'Cause you miss stuff.

Speaker: 00:32:25

So one thing that I've been considering

Speaker: 00:32:29

and I'm kind of shifting toward the future

Speaker: 00:32:31

as we come to a close on this part.

Speaker: 00:32:33

- Well, before we do that,

Speaker: 00:32:34

I do have one other tool I've just added.

Speaker: 00:32:37

I'm really excited about like really getting into this.

Speaker: 00:32:39

And this is what Steve was talking about earlier

Speaker: 00:32:41

when he's like, did I sold him something the other day?

Speaker: 00:32:44

And it's called, this is an AppSumo deal called Minvo.

Speaker: 00:32:47

So Steve had told me about, what was it?

Speaker: 00:32:50

Opus Pro, I think.

Speaker: 00:32:52

And I think this is something very similar,

Speaker: 00:32:54

if not identical to, but essentially you can upload a video

Speaker: 00:32:58

and it'll go through and pick out like clips and whatnot

Speaker: 00:33:01

and turn them into like video clips with like captions

Speaker: 00:33:05

that pop up on the screen and whatnot.

Speaker: 00:33:07

So it's great for like YouTube Shorts or Instagram Reels,

Speaker: 00:33:09

or you can do 16 by nine resolution for whatever.

Speaker: 00:33:14

- Nice.

Speaker: 00:33:15

- Yeah, and so I uploaded like an interview

Speaker: 00:33:19

and it gave me like 12 or 15 possible clips

Speaker: 00:33:22

and go in and kind of tweak it, fix captions or whatnot.

Speaker: 00:33:24

And so while I was saying earlier about the one client

Speaker: 00:33:27

who went to monthly,

Speaker: 00:33:29

but I talked him into doing a lot more content,

Speaker: 00:33:33

that's part of what I'm doing is throwing it into Minvo

Speaker: 00:33:36

and getting all these clips and shorts and whatnot out of it.

Speaker: 00:33:41

- Nice.

Speaker: 00:33:42

- How much is it still on AppSumo?

Speaker: 00:33:44

- No, it's not.

Speaker: 00:33:45

- I got an email from AppSumo that's like,

Speaker: 00:33:48

"This is like 38 hours."

Speaker: 00:33:50

- Oh, bummer.

Speaker: 00:33:51

- This looks very similar to that thing Steve told me about

Speaker: 00:33:53

that I've been meaning to check out.

Speaker: 00:33:55

- I looked at it and the big hurdle for me

Speaker: 00:33:56

was that I couldn't buy it unless I also spent $100

Speaker: 00:34:00

for the annual membership to their elite program

Speaker: 00:34:02

or something for AppSumo.

Speaker: 00:34:04

- Really?

Speaker: 00:34:05

- Yeah, I tried in like three different browsers to buy it.

Speaker: 00:34:08

It's like, if you buy this,

Speaker: 00:34:10

you're also gonna have to do this.

Speaker: 00:34:11

It's like, nevermind, 'cause I'm not in a position to drop.

Speaker: 00:34:15

The plan I would have needed for what I wanna do with it

Speaker: 00:34:17

would have been like 150 bucks plus I'm rounding, right?

Speaker: 00:34:21

Plus an additional 99 a year or something.

Speaker: 00:34:23

So I said no on that.

Speaker: 00:34:25

But I would definitely have my eye on the next one

Speaker: 00:34:28

that comes through and see if that one makes sense.

Speaker: 00:34:30

- Yeah, I'm excited about that one.

Speaker: 00:34:32

- So one thing I've been thinking about,

Speaker: 00:34:34

because I do at some point wanna grow the business

Speaker: 00:34:37

to where I have some people working for me again.

Speaker: 00:34:39

But a couple things going on.

Speaker: 00:34:41

One is I have some concern that employment law

Speaker: 00:34:44

is going to change and I won't be able to use contractors

Speaker: 00:34:48

in the future.

Speaker: 00:34:49

And the other is I've looked at the pricing plan

Speaker: 00:34:52

for Hindenburg and if it's a business,

Speaker: 00:34:55

it's a different pricing structure.

Speaker: 00:34:57

Similar to Reaper, right?

Speaker: 00:34:59

You can buy it $60 with an individual or $300 I think for--

Speaker: 00:35:03

- $229?

Speaker: 00:35:04

- Yeah, something like that.

Speaker: 00:35:05

The difference is Hindenburg, like a single license

Speaker: 00:35:09

is like $400 or something like that one time

Speaker: 00:35:11

or you can subscribe to it.

Speaker: 00:35:14

If you're a business, it's only an annual subscription

Speaker: 00:35:17

for each user.

Speaker: 00:35:19

So every time I bring somebody on,

Speaker: 00:35:21

I'm adding another $500 a year in overhead.

Speaker: 00:35:24

What I've been looking at is I think,

Speaker: 00:35:28

if I think about a future workflow

Speaker: 00:35:30

where the workflow could involve video and audio

Speaker: 00:35:35

and shorts and all that kind of stuff,

Speaker: 00:35:37

I'm thinking about, and I'm probably gonna test,

Speaker: 00:35:41

making the switch to DaVinci Resolve

Speaker: 00:35:43

because Resolve Studio is like $300 one time purchase

Speaker: 00:35:48

and my understanding is it's free updates

Speaker: 00:35:50

for a really long time.

Speaker: 00:35:51

Maybe not for life but I haven't paid for an update yet

Speaker: 00:35:54

and I've got the paid version already.

Speaker: 00:35:56

So I'm trying to see if that workflow will work

Speaker: 00:36:00

because I would much prefer to be able to buy a license

Speaker: 00:36:04

for somebody that works for me and have it be perpetual

Speaker: 00:36:07

on whatever machine we use it on without regard

Speaker: 00:36:11

for whether or not that person leaves the business

Speaker: 00:36:14

because it's a really weird place to say,

Speaker: 00:36:17

I want you to come on as a contractor

Speaker: 00:36:19

but you're gonna have to buy this software yourself.

Speaker: 00:36:22

You can only use this rather than providing it

Speaker: 00:36:24

for somebody as an employee.

Speaker: 00:36:25

So that's one of the things that I'm thinking through

Speaker: 00:36:28

and also kind of to Daryl's point,

Speaker: 00:36:30

if everybody's on the same platform,

Speaker: 00:36:32

it makes things so much easier.

Speaker: 00:36:34

I like the plugins I use but DaVinci has some pretty solid

Speaker: 00:36:39

stuff built in, right?

Speaker: 00:36:40

So other than their audio repair leaves a little bit

Speaker: 00:36:44

of room for improvement in terms of noise reduction stuff

Speaker: 00:36:47

but it's included.

Speaker: 00:36:49

So that's kind of where my head goes

Speaker: 00:36:51

in terms of future stuff.

Speaker: 00:36:53

I haven't really been keeping my eye on anything else

Speaker: 00:36:55

but I'm wondering what about the two of you?

Speaker: 00:36:57

What are you guys looking at in terms of the future

Speaker: 00:36:59

or things you're keeping your eyes on?

Speaker: 00:37:01

- I'm trying to learn how to be a project manager

Speaker: 00:37:04

and I've got like a consultation with somebody

Speaker: 00:37:06

about digital project management next week

Speaker: 00:37:09

who's supposed to help me figure this out

Speaker: 00:37:13

because the two other editors who have teams

Speaker: 00:37:15

that talk to talk about automating it

Speaker: 00:37:17

and getting your systems down and all those things.

Speaker: 00:37:20

So for me right now, getting systems in place

Speaker: 00:37:22

is more important than probably anything else at this point.

Speaker: 00:37:27

(laughs)

Speaker: 00:37:28

Because an editor I talked to yesterday is like,

Speaker: 00:37:31

okay, you have to read the book.

Speaker: 00:37:32

10X is easier than 2X or whatever.

Speaker: 00:37:35

I'm like, okay, I'll get the book.

Speaker: 00:37:36

But about scaling and stuff, I'm like,

Speaker: 00:37:39

and if you read all these books about how to scale,

Speaker: 00:37:41

how to scale, it's all about the systems

Speaker: 00:37:43

and I don't have those in place

Speaker: 00:37:46

because I just kind of jumped into it.

Speaker: 00:37:50

So that is a future thinking.

Speaker: 00:37:53

Is it Basecamp long-term?

Speaker: 00:37:55

I don't know.

Speaker: 00:37:56

Is it Asana?

Speaker: 00:37:57

Is it Trello?

Speaker: 00:37:57

Is it Monday?

Speaker: 00:37:58

Is it something else?

Speaker: 00:38:00

Is it any of these?

Speaker: 00:38:01

Am I fine just doing it the way I'm doing it now?

Speaker: 00:38:03

No, I don't think so.

Speaker: 00:38:05

So. (laughs)

Speaker: 00:38:06

- Well, I think there's a really tough balance

Speaker: 00:38:09

between the system, which I'll call the system

Speaker: 00:38:12

being the way you do things and the tool that supports that.

Speaker: 00:38:16

- Yeah. - Right?

Speaker: 00:38:17

And it can be, my tendency is always to jump in

Speaker: 00:38:20

and try and over engineer the system

Speaker: 00:38:23

based on the capabilities of the tool.

Speaker: 00:38:25

And so I think, I mean, you'll have this consultation

Speaker: 00:38:29

with somebody, but I think where my head would go

Speaker: 00:38:31

is what are the things that are the most commonly happening

Speaker: 00:38:36

that we can make sure that we have a good process flow

Speaker: 00:38:39

for that, like pick up the one that you think will just,

Speaker: 00:38:43

it doesn't have to be the highest leverage thing,

Speaker: 00:38:45

but the thing that you can get knocked out the easiest

Speaker: 00:38:47

that will take something off your plate

Speaker: 00:38:49

and free up that time and that mental space

Speaker: 00:38:50

for the next thing.

Speaker: 00:38:52

'Cause I don't think you have to develop the whole thing

Speaker: 00:38:55

at the beginning.

Speaker: 00:38:56

- Well, not the whole thing, but it's,

Speaker: 00:38:58

I mean, with 25 shows, it's getting hard to keep track of.

Speaker: 00:39:01

- I'm sure, yeah.

Speaker: 00:39:02

I haven't been there yet, so I don't have any answers.

Speaker: 00:39:05

- Well, not all of them are doing anything right now.

Speaker: 00:39:07

They're kind of in like, one's about to go on summer break,

Speaker: 00:39:10

so then I won't have to think about them

Speaker: 00:39:12

for a couple months.

Speaker: 00:39:13

They're education podcasts, so they always take a break

Speaker: 00:39:15

over the summer and they come back.

Speaker: 00:39:17

That's why I gotta talk to people who know more about that.

Speaker: 00:39:20

'Cause I don't have a system's brain.

Speaker: 00:39:23

- Yeah.

Speaker: 00:39:24

My brain doesn't work like that.

Speaker: 00:39:26

I keep things in my cloud, and when it rains down,

Speaker: 00:39:29

I take care of it.

Speaker: 00:39:31

Oh, and something over here now is raining down.

Speaker: 00:39:35

Not necessarily in order of importance.

Speaker: 00:39:37

It's just kind of like, oh, whatever, it is up there.

Speaker: 00:39:42

That's not advisable.

Speaker: 00:39:43

- Daniel, anything you're keeping your eye on

Speaker: 00:39:45

or thinking about for the future?

Speaker: 00:39:47

- Does it feel like the systems I have in place

Speaker: 00:39:49

are working fine?

Speaker: 00:39:52

I guess now it's kind of like rebuilding mode

Speaker: 00:39:57

as far as getting business back up to where it was.

Speaker: 00:40:02

So marketing is gonna be on that,

Speaker: 00:40:05

which is something I've, it's always been my Achilles heel.

Speaker: 00:40:08

I hate doing it.

Speaker: 00:40:09

I have no interest in it.

Speaker: 00:40:12

- Well, you're gonna have to get over that, Daniel.

Speaker: 00:40:14

- Mm-hmm.

Speaker: 00:40:15

I was talking to Michelle earlier today,

Speaker: 00:40:18

and I think an easy-ish solution is just start a podcast

Speaker: 00:40:23

aimed at our ideal clients.

Speaker: 00:40:26

And that way, one, we can get easy social media content

Speaker: 00:40:29

from that, and also easier to keep up with podcasting trends

Speaker: 00:40:33

and just kind of demonstrate, hey, we know what we're

Speaker: 00:40:35

talking about when it comes to podcasting.

Speaker: 00:40:37

- That's what I use this show for.

Speaker: 00:40:39

(laughing)

Speaker: 00:40:40

- Nice.

Speaker: 00:40:41

Well then, if Daniel does that, you might have a second

Speaker: 00:40:44

show, Jennifer.

Speaker: 00:40:45

Show, Jennifer.

Speaker: 00:40:47

- I'll hire you to do my editing.

Speaker: 00:40:49

- So is there anything that we didn't hit before we move on?

Speaker: 00:40:52

- Well, we didn't talk about client acquisition.

Speaker: 00:40:55

- Okay, let's do that.

Speaker: 00:40:56

- Which sounds like you two are challenged in at the moment.

Speaker: 00:41:00

- Only 100%.

Speaker: 00:41:02

- So have you changed anything or just stopped everything

Speaker: 00:41:07

and just haven't started, or what's happening there?

Speaker: 00:41:11

- For me, honestly, I have not tried to push that this year.

Speaker: 00:41:15

I've been really tired.

Speaker: 00:41:16

I think I probably got a little bit burnt out.

Speaker: 00:41:19

I know the idea of managing 10 clients with a full-time job

Speaker: 00:41:23

doesn't seem like a lot, but I may have pushed it too far,

Speaker: 00:41:26

and so I haven't.

Speaker: 00:41:27

I kind of feel bad about that, and at the same time,

Speaker: 00:41:30

at 5.30 tomorrow, when I go back to bed after feeding

Speaker: 00:41:33

the dog, I'll probably not feel terrible about it.

Speaker: 00:41:36

- And for me, it's like, I haven't changed anything

Speaker: 00:41:39

'cause I've never really done anything.

Speaker: 00:41:40

I've always relied on word of mouth and referrals,

Speaker: 00:41:43

and I think in the niche I focus on,

Speaker: 00:41:46

that has been through a huge slump,

Speaker: 00:41:49

which is why it's also affecting me.

Speaker: 00:41:51

- Gotcha.

Speaker: 00:41:52

- So no, I haven't changed anything.

Speaker: 00:41:54

Obviously, I need to, and I think also

Speaker: 00:41:56

a little bit of burnt out and just being hit

Speaker: 00:42:00

with pretty much within a week, two weeks,

Speaker: 00:42:05

having five clients come up to you and just say,

Speaker: 00:42:08

hey, this is what's, it took a mental toll,

Speaker: 00:42:12

and I think starting a podcast, but also maybe looking

Speaker: 00:42:16

at other niches to focus on, I think would go a long way.

Speaker: 00:42:21

I'm not excited about that grind, doing that again.

Speaker: 00:42:24

- I don't have this problem right now, okay.

Speaker: 00:42:27

(laughing)

Speaker: 00:42:29

- No, and for those of you that are watching,

Speaker: 00:42:31

if you go check out Jennifer's Facebook page,

Speaker: 00:42:35

and I assume probably also her LinkedIn profile,

Speaker: 00:42:37

you'll see why she's not having

Speaker: 00:42:39

a client acquisition problem right now.

Speaker: 00:42:42

I think if I were to summarize what I think I see

Speaker: 00:42:46

is probably five to seven in-person events a month

Speaker: 00:42:50

and reasonably consistent posting on your part

Speaker: 00:42:54

on Facebook and Link, I guess I don't really use LinkedIn,

Speaker: 00:42:57

but I assume it's there as well.

Speaker: 00:42:58

- It's not as consistent on LinkedIn as it is.

Speaker: 00:43:01

I'm trying to throw LinkedIn something.

Speaker: 00:43:04

- The bar's much lower on LinkedIn, though,

Speaker: 00:43:05

let's be honest, the bar's not as high.

Speaker: 00:43:07

- No, I'm trying to be more consistent on Facebook.

Speaker: 00:43:10

- So if you're wanting an example of how to do it right,

Speaker: 00:43:12

I would recommend checking out Jennifer's.

Speaker: 00:43:15

She's focused, you're focused a lot on in-person,

Speaker: 00:43:17

which really I think works for you.

Speaker: 00:43:19

For me, the prospect of going out at night

Speaker: 00:43:23

to talk to people, I like this a lot better.

Speaker: 00:43:27

This is more fun.

Speaker: 00:43:28

- Well, see, I have a part-time job.

Speaker: 00:43:30

I don't have a full-time job,

Speaker: 00:43:31

so I'm not stuck in the office all day,

Speaker: 00:43:33

so every Wednesday at 1130,

Speaker: 00:43:35

you can find me on Burke Road at BNI,

Speaker: 00:43:38

meeting with the same people every week,

Speaker: 00:43:40

trying to build the know, like, and trust value with them

Speaker: 00:43:44

so that they will refer me.

Speaker: 00:43:46

That's the theory anyway.

Speaker: 00:43:48

- I think we need an episode where we just pick

Speaker: 00:43:51

Jennifer's brain on how she's done all this in-person stuff

Speaker: 00:43:56

because it's like, yeah, that sounds awesome.

Speaker: 00:43:59

I don't know how to get started doing that.

Speaker: 00:44:01

- Well, I throw my own podcast meetup each month.

Speaker: 00:44:04

That's me. (laughs)

Speaker: 00:44:05

I put that on, so there's one.

Speaker: 00:44:08

- For those that are watching live

Speaker: 00:44:09

or those that are listening later,

Speaker: 00:44:11

if that's something you'd like for us to do, let us know.

Speaker: 00:44:14

You can hit us up on Facebook,

Speaker: 00:44:16

or you can reach out to us by email,

Speaker: 00:44:19

info@podcasteditorsmastermind.com,

Speaker: 00:44:22

and let us know that's something that you would want

Speaker: 00:44:24

because we wanna make things that are good for you.

Speaker: 00:44:26

Steve says that pick Jennifer's brain

Speaker: 00:44:28

about how she finds time to sleep might be a show idea.

Speaker: 00:44:32

- I don't have a problem with that.

Speaker: 00:44:34

I am a power sleeper, so I get 10 to 12 hours a night,

Speaker: 00:44:38

believe it or not.

Speaker: 00:44:40

So I find time to sleep.

Speaker: 00:44:42

It's a priority.

Speaker: 00:44:43

- My pets don't let me do that.

Speaker: 00:44:45

- I think we're gonna have to start throwing stuff

Speaker: 00:44:47

at you, Jennifer, before--

Speaker: 00:44:48

- Oh, no, no!

Speaker: 00:44:49

- So before that happens, we should probably move on

Speaker: 00:44:52

to the chat GPT question of the day.

Speaker: 00:44:55

So Jennifer has that. - I do.

Speaker: 00:44:57

- This is your opportunity also to join in in the comments

Speaker: 00:45:00

if you would like.

Speaker: 00:45:01

So Jennifer, what's our question?

Speaker: 00:45:02

- I asked it, I phrased it question of the day

Speaker: 00:45:05

because it gave me the same superhero thing twice last week.

Speaker: 00:45:09

So it says, okay, other than podcasting,

Speaker: 00:45:12

I'm qualifying this, if you could instantly become an expert

Speaker: 00:45:16

in any field or skill, what would it be and why?

Speaker: 00:45:21

- So I'm guessing marketing isn't an option

Speaker: 00:45:23

because it's gonna be related to podcasting.

Speaker: 00:45:24

- I think that was my idea.

Speaker: 00:45:26

Don't kill my idea.

Speaker: 00:45:27

- I'm like, oh, audio engineering.

Speaker: 00:45:30

No, that doesn't count either.

Speaker: 00:45:32

I'm like, that's what I would--

Speaker: 00:45:34

- Instantly become an expert in any skill?

Speaker: 00:45:37

- Yes, expert in any field or skill.

Speaker: 00:45:41

Nunchuck skills.

Speaker: 00:45:43

- Oh, bo staff skills.

Speaker: 00:45:46

I think I would choose piloting

Speaker: 00:45:52

because I hate waiting.

Speaker: 00:45:55

- I do wanna get my pilot's license.

Speaker: 00:45:57

I don't know if that'll ever happen,

Speaker: 00:45:58

but that's just like a goal.

Speaker: 00:45:59

- 'Cause I think it'd just be cool to be able to go flying.

Speaker: 00:46:02

- Mita says stock trading.

Speaker: 00:46:04

- Ooh, that'll be good. - I like that.

Speaker: 00:46:05

- That'd be nice.

Speaker: 00:46:07

- I would say like computer techy nerdy stuff,

Speaker: 00:46:11

like HTML, CSS coding stuff.

Speaker: 00:46:16

- There you go.

Speaker: 00:46:17

- Like that.

Speaker: 00:46:18

I don't know anything about that,

Speaker: 00:46:19

but it sounds like it would be useful

Speaker: 00:46:20

and make me some money.

Speaker: 00:46:22

- Steve says parkour.

Speaker: 00:46:23

So I think, Steve, are you gonna be Dwight

Speaker: 00:46:26

or are you going to be Steve Carell from "The Office?"

Speaker: 00:46:29

I don't know.

Speaker: 00:46:30

Parkour sounds great.

Speaker: 00:46:31

- So the thing that's been in mind is woodworking.

Speaker: 00:46:33

So I've recently got into woodworking

Speaker: 00:46:35

and to be able to do it well,

Speaker: 00:46:37

I think it would be a lot of fun.

Speaker: 00:46:38

- Yeah.

Speaker: 00:46:39

- And learning how to stain.

Speaker: 00:46:40

I've been struggling trying to stain

Speaker: 00:46:42

'cause I built a nightstand,

Speaker: 00:46:45

but I cannot get the staining right.

Speaker: 00:46:47

It looks awful and I'm really discouraged by it.

Speaker: 00:46:50

- Oh, I'm sorry.

Speaker: 00:46:52

- Oh, Patrick has one.

Speaker: 00:46:53

- Yeah.

Speaker: 00:46:54

Patrick says game show host.

Speaker: 00:46:57

I think that would be excellent.

Speaker: 00:46:58

Patrick, I think you'd be really good at that.

Speaker: 00:47:01

I think I would probably just wanna stay at home,

Speaker: 00:47:03

but that might be a great one for you.

Speaker: 00:47:04

- Yeah.

Speaker: 00:47:06

- We've hit all three of us.

Speaker: 00:47:07

We've hit the comments.

Speaker: 00:47:08

So I'm gonna take the question of the week down.

Speaker: 00:47:10

So one thing we wanted to share with you as the audience,

Speaker: 00:47:13

in case you haven't noticed,

Speaker: 00:47:14

we occasionally struggle to get out an email

Speaker: 00:47:18

to everybody to go, "Hey, we're doing a show."

Speaker: 00:47:22

So the question for you would be,

Speaker: 00:47:24

if you find the show valuable

Speaker: 00:47:25

and you're looking for something you could do to be involved,

Speaker: 00:47:27

would you like to be responsible

Speaker: 00:47:30

for sending an email every couple of weeks

Speaker: 00:47:32

and say, "Hey, we're gonna be recording tonight."

Speaker: 00:47:34

If so, reach out to us,

Speaker: 00:47:35

info@podcasteditorsmastermind.com,

Speaker: 00:47:38

'cause we'd like to talk to you about that.

Speaker: 00:47:40

'Cause we forget and that's not good

Speaker: 00:47:43

because the show's kind of important.

Speaker: 00:47:44

So there you go.

Speaker: 00:47:46

What if somebody wants to be a guest?

Speaker: 00:47:47

Daniel, how can they be a guest?

Speaker: 00:47:49

- Well, I believe you can just simply go

Speaker: 00:47:51

to podcasteditorsmastermind.com/be-a-guest,

Speaker: 00:47:55

fill out the form and somehow it'll get to us

Speaker: 00:47:58

and we'll figure out how to get you on the show.

Speaker: 00:48:00

- Yeah, the Magic Gremlins take care of that.

Speaker: 00:48:03

And we really do wanna know if you wanna be on the show,

Speaker: 00:48:05

if you've got a topic that you're interested in,

Speaker: 00:48:07

we're very much interested in making the show

Speaker: 00:48:09

that's valuable for you.

Speaker: 00:48:11

This is fun, but we want it to be good for you as well

Speaker: 00:48:13

and to help you.

Speaker: 00:48:14

- And that's whether you're an expert in something

Speaker: 00:48:16

that you wanna share or you're struggling with something

Speaker: 00:48:19

that you wanna get the community's input on,

Speaker: 00:48:22

we would love to have you.

Speaker: 00:48:24

And with that, we should probably sign off.

Speaker: 00:48:26

I have been Bryan, if you still want to,

Speaker: 00:48:28

you can find me at toptieraudio.com

Speaker: 00:48:31

and over here is--

Speaker: 00:48:32

- Jennifer Longworth. - Oops, this way.

Speaker: 00:48:33

- No, wait, you posted, you pointed at me first, no.

Speaker: 00:48:37

- I did.

Speaker: 00:48:38

- Jennifer Longworth at bourbonbarrelpodcasting.com

Speaker: 00:48:40

and my socials are also bourbonbarrelpodcasting.

Speaker: 00:48:43

- And I'm Daniel Abendroth,

Speaker: 00:48:45

you can find me at rothmedia.audio.

Speaker: 00:48:47

- And unable to join us this week was Kerry Caulfield.

Speaker: 00:48:50

We're hoping she can be back soon, we love her,

Speaker: 00:48:52

we miss her and she's important to us too.

Speaker: 00:48:55

And with that, we're signing off

Speaker: 00:48:57

and I don't have anything smart to say.

Speaker: 00:48:58

So Alejandra will probably do something fun with this.

Speaker: 00:49:01

Bye. - Bye.

Speaker: 00:49:01

(laughs)

Speaker: 00:49:03

(upbeat music)

Speaker: 00:49:05

- How much is that?

Speaker: 00:49:07

(grunts)

Speaker: 00:49:09

(gasps)

Speaker: 00:49:19

(upbeat music)

Speaker: 00:49:21

[music]

Speaker: 00:49:24

[laughs]