Episode 107

full
Published on:

3rd Apr 2025

The Value (and Cost) of Episodic Artwork

Apple recently changed the way they display artwork in their Podcasts app.

This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.

Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode).


Key Takeaways:

  • The Benefits of a good thumbnail
  • Using the headshots in Show artwork
  • What NOT to include in Show artwork
  • Are there benefits for using EPISODE artwork?
  • Getting into Apple's Featured section
  • How Apple displays Episode artwork (or not)
  • Uploaded Episode artwork doesn't change if rebranding a show
  • What about artwork for other reasons (chapters/sponsors)
  • Changing Show artwork periodically to highlight events, themes, etc.


BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter


__________________________


About Mathew Passy:

Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years.

Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast support.

He also hosts Podcasting Tech and serves as a LibsynPro Customer Care Specialist at Libsyn.

Find him, and the cool NFT/beacons at https://conntap.com


Tools:

*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to

support the efforts of this show. Thank you in advance for your support!

Mentioned in this episode:

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This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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About the Podcast

Podcast Editors Mastermind
For Podcast Editors, by Podcast Editors
Are you a Podcast Editor? Or trying to become one?

This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way.

Growing a business as a Podcast Editor is challenging. It can also be lonely.

Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter.

About your hosts

Steve Stewart

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Steve has been editing professionally since 2016 and founded the Podcast Editors Club Facebook community.
He also co-founded the Podcast Editor Academy - which helps individuals build their own podcast services business. When he's not online talking about editing podcasts, you'll find him staring out his home office window at the Sangre de Cristo Mountains in southern Colorado.

Mark Deal

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Mark is a nationally recognized expert and local leader in Podcasting. He serves as the Organizer of Podcast Atlanta, the Founder of Podcast Guest Academy, and leads various communities in the podcasting industry. His primary focus is showing people how to take their podcast guest appearances from boring to soaring with measurable impact.

Jennifer Longworth

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Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Bryan Entzminger

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Analyst by day. Podcast editor by night. Usually caffeinated. Husband, father, Jesus-follower all the time. Cohost The Podcast Gauntlet, former host of Engaging Missions, and former cohost of Podcast Editors Mastermind.

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.