The Value (and Cost) of Episodic Artwork, with Mathew Passy
Apple recently changed the way they display artwork in their Podcasts app.
This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.
Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode).
Key Takeaways:
- The Benefits of a good thumbnail
- Using the headshots in Show artwork
- What NOT to include in Show artwork
- Are there benefits for using EPISODE artwork?
- Getting into Apple's Featured section
- How Apple displays Episode artwork (or not)
- Uploaded Episode artwork doesn't change if rebranding a show
- What about artwork for other reasons (chapters/sponsors)
- Changing Show artwork periodically to highlight events, themes, etc.
BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter
COACHING MOMENT:
The #1 reason RSS feeds stop updating is because the SHOW artwork is too large. When you take on a new editing client, be sure the specs of their SHOW artwork meets the same requirements posed by Apple:
https://podcasters.apple.com/support/896-artwork-requirements#shows
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About Mathew Passy:
Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years.
Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast support.
He also hosts Podcasting Tech and serves as a LibsynPro Customer Care Specialist at Libsyn.
Find him, and the cool NFT/beacons at https://conntap.com
Tools:
*Riverside.fm to record
We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.
*Castmagic.io for show notes
Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!
*Captivate.fm for media hosting
We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to
support the efforts of this show. Thank you in advance for your support!
Mentioned in this episode:
The Podcast Editor Academy is open now!
Community. Support. Editing Courses. Copy/paste Sales Scripts. These are just a few of the things available inside the Podcasts Editor Academy, which is open right now... ...and you know it's open right now because you're hearing my voice and THIS IS A DYNAMICALLY INSERTED PROMO (which we also teach inside the PEA) Interested in learning more about the back end of podcasting? Or how to help clients to make their shows better? How to serve them better? Join during this limited time.
Learn how to manage dynamically inserted ads and content
You are reading a DYNAMICALLY inserted promo IN THE SHOW NOTES! Our media host, Captivate, allows us to CHANGE the promo added to the show notes when the audio promo changes in the episode. Yes, the sentences you are reading right now were changed when the post roll ad was changed. In a recent Office Hours call, we shared tips AND PITFALLS to watch out for when moving a client to a new media host - especially if they have ads in their episodes. Plus, more about using Captivate as a media host. Join the Podcast Editor Academy to learn how professional Podcast Editors use Captivate, and more importantly what NOT to do, if you plan to help clients who migrate media hosts with dynamically inserted content. Join now and you also get 1-on-1 coaching with Steve Stewart to figure out where to find your ideal podcast clients!
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
