Episode 117

full
Published on:

8th Oct 2025

Visible Pricing? The Pros and Cons of Posting Rates on Your Website

Can posting your prices harm or help your business?

Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!

At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!

Summary:

Visible pricing can attract the right clients but may deter others

Discovery calls are essential for understanding client needs and budgets

Experience plays a crucial role in determining pricing strategies

Building relationships in the podcasting community is vital

A qualitative sales page can effectively communicate value

Podcast editing is a collaborative effort, not a commodity service

Key moments:

(00:00) The Pricing Debate in Podcast Editing

(12:17) Understanding Client Budgets

(18:28) The Impact of Pricing on Client Acquisition

(24:59) Navigating the Business of Podcast Editing

(32:17) Understanding Value in Podcasting Services

(39:00) The Importance of Communicating Value

(46:09) Analogies for Podcasting Value

(52:22) Resource Allocation and Client Engagement


Our guests:

About Matthew Bliss:

Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.

He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.

And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.

Plus, he hosts and co-hosts a few shows himself!

Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting

About Mike Wilkerson:

Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators. 

With thousands of hours behind the mic and keyboard, he’s built  The 2GuysTalking Podcast Network  into a dynamic hub of business, marketing, and storytelling. 

From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions. 

His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy.

Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet

______________________________

Tools we used:

*Riverside.fm to RECORD and edit a video version

We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

Podcast Editor Academy



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Show artwork for Podcast Editors Mastermind

About the Podcast

Podcast Editors Mastermind
For Podcast Editors, by Podcast Editors
Are you a Podcast Editor? Or trying to become one?

This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way.

Growing a business as a Podcast Editor is challenging. It can also be lonely.

Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter.

About your hosts

Steve Stewart

Profile picture for Steve Stewart
Steve has been editing professionally since 2016 and founded the Podcast Editors Club Facebook community.
He also co-founded the Podcast Editor Academy - which helps individuals build their own podcast services business. When he's not online talking about editing podcasts, you'll find him staring out his home office window at the Sangre de Cristo Mountains in southern Colorado.

Mark Deal

Profile picture for Mark Deal
Mark is a nationally recognized expert and local leader in Podcasting. He serves as the Organizer of Podcast Atlanta, the Founder of Podcast Guest Academy, and leads various communities in the podcasting industry. His primary focus is showing people how to take their podcast guest appearances from boring to soaring with measurable impact.

Jennifer Longworth

Profile picture for Jennifer Longworth
Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

Profile picture for Carrie Caulfield Arick
Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

Profile picture for Daniel Abendroth
Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.