Crafting Packages and Prices for Podcasters: A Mastermind Session –PEM0049
You’d be wrong to think that prices are based on a simple equation. You’d also be wrong if you think podcasters want the packages you’re selling right now. The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas. So what strategies do you use to determine what to provide clients and what that service is worth?
Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you. (because Carrie really wants to do a mailbag/AMA episode)
We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor. That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air?
- If you did it’s normal. We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own. Here were the answers...
- Per Episode
- Day Rates
We also covered the pros and cons of various billing cycles. Surprisingly, some of are moving away from monthly billing. Scope Creep and a la carte packages
It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, you most certainly can do that. You might even see a live editing session or product demo! Links:
- Episode 28 on Profit First
- Profit First on Amazon
- AirMedia Rates Guide (has a neat day rate calculator)
We stream live to Facebook Page every Thursday at 9:05 pm EST/6:05 PST.
NEXT LIVESTREAM: April 17thShout out to Steph Fuccio of Podcast Editng Plus and Global Podcast Editors (a twice-monthly candid conversation with podcast editors). Go subscribe to her newsletter, it’s worth reading. And thanks, Steph, for this review:I adore this podcast. The transparent way that they talk about podcast editing as a freelance and business experience is insanely helpful. A must listen for anyone curious how price services, create packages, upskill your tech and so much more. Good humans, these folks are! --via Podchaser
Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioOur editor is Alejandro Ramirez. He’s open to work editing in English and Spanish.