Episode 49

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Published on:

9th Apr 2022

Crafting Packages and Prices for Podcasters: A Mastermind Session –PEM0049

You’d be wrong to think that prices are based on a simple equation. You’d also be wrong if you think podcasters want the packages you’re selling right now. The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas. So what strategies do you use to determine what to provide clients and what that service is worth? 

Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you. (because Carrie really wants to do a mailbag/AMA episode)

 


We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor.  That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air? 


  • If you did it’s normal. We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own. Here were the answers... 
  • Hourly 


  • Per Episode 


  • Day Rates 


  • Project-based


  • Value-based

We also covered the pros and cons of various billing cycles. Surprisingly, some of are moving away from monthly billing. Scope Creep and a la carte packages


It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, you most certainly can do that. You might even see a live editing session or product demo! Links:

We stream live to Facebook Page every Thursday at 9:05 pm EST/6:05 PST. 

NEXT LIVESTREAM: April 17thShout out to Steph Fuccio of Podcast Editng Plus and Global Podcast Editors (a twice-monthly candid conversation with podcast editors). Go subscribe to her newsletter, it’s worth reading.  And thanks, Steph, for this review:I adore this podcast. The transparent way that they talk about podcast editing as a freelance and business experience is insanely helpful. A must listen for anyone curious how price services, create packages, upskill your tech and so much more. Good humans, these folks are! --via Podchaser



#blushing

Your Masterminders:

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audioCarrie Caulfield-Arick: https://yayapodcasting.com | @carriearickBryan Entzminger: https://toptieraudio.com | @toptieraudioOur editor is Alejandro Ramirez. He’s open to work editing in English and Spanish.

Mentioned in this episode:

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About the Podcast

Podcast Editors Mastermind
The Good, The Bad, and The Yeti
Are you a podcast editor?

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support, so you can focus on what matters most - your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work!

Click that subscribe button and take the Podcast Editors Mastermind with you today!

About your hosts

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Bryan Entzminger

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Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.