If podcast editing is your business, you may find yourself struggling with how to charge for your services. There are a lot of different considerations that go into pricing podcast editing packages, such as the production style and scope of the project, your skill level in podcast editing, what you offer as additional services like transcription or copywriting…the list goes on and on!
In this podcast episode Alexandra Stenett joins your faithful Yetis to explore those various factors (and address some of the stories we tell ourselves) so that you can charge what you're worth as a podcast editor.
Listen to Discover
- How production scope and style play into pricing.
- Whether where YOU live should influence your rates.
- Why there's room for both a Mercedes and Kia plan within the podcasting ecosphere.
- Understanding that it's OK that there can be a price point for everyone, even if YOUR price point isn't for everyone – and why that's a good thing for you, your clients, and even the clients who want or need a different value proposition.
- Whether or not your pricing should be aligned with your peers.
- Whether pricing that feels arbitrary can still be appropriate.
- How your pricing should reflect the intersection of your needs and how much value YOUR clients put on YOUR work.
- When it's time to consider changing your rates – and how to approach that.
- How to determine whether your rates are too low for YOU.
- Why it's OK to write contracts that have an end date.
- The idea of the simple language contract.
Links & Resources
- Alexandra on Podchaser
- Alexandra on Instagram
- The Twitter thread we were talking about
- Misha's event about podcasting budgets and rates
About Alexandra Stenett
Alexandra Stennett is the co-founder of ListenersToClients.com and a podcast editor. With her background as a chartered accountant and director of operations for a media company, she helps podcast editors to become confident business owners.
After creating one of the first podcasts in the Caribbean, she and her husband Paul saw the massive positive impact it had on the community and founded their podcast production company to help others achieve the same.
You can find her in Jamaica singing off-key Sesame Street songs with her daughter and watching every single thing on Netflix with Paul.
This episode of the Podcast Editors Mastermind was edited by Brandon Whitworth of Epic Podcast Editing.
Be a Guest
If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis Are
- Daniel Abendroth | Roth Media
- Jennifer Longworth | Bourbon Barrel Podcasting
- Carrie Caulfield Arick | YaYa Podcasting
- Bryan Entzminger | Top Tier Audio
About the Podcast Editors Mastermind
The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!