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What makes your podcast editing service better than AI?

How does a podcast editor compete as apps like Descript become better at doing our jobs? What is it that you’re really offering? Tanner shares his insight on the future of podcast editing and why accountability as service is critical for survival.   

Required reading for this episode: Accountability As A Service (AAAS): The Only Future For Freelance Podcast Editors.

Tanner Campbell of The Portland Pod bootstrapped his way from working at home serving independent creators to full-on studio space serving corporations and brands looking for an all-in-one solution. 

A prolific writer, Tanner often posts his content on Medium. His article on the future of podcasting caught our attention. He points out that it’s not enough anymore to simply edit. You must offer something more to succeed in this business. A lot more than Descript can offer.

He gives us an insiders look into his business model, his perspective on the future of editing, and even some of the things he STILL struggles with today. 

Highlights 

  • How Tanner got started with his first client and what his business does now
  • What Tanner charges and how he determines when to bring on a new team member
  • The shift from serving indie creators to businesses
  • The value of a great business coach
  • The conversation about rates
  • Tanner’s perspective on the future of podcast editing
  • What will Spotify look like in the near future and why that matters to us
  • Accountability as A Service– what that means and who needs to adopt it in Tanner’s opinion
  • The role of quality assurance
  • Tanner’s onboarding and editing process and dealing with legal reviews
  • Offering the marketing piece to clients

Guest Editor

This episode was edited by Alejandro Ramirez of YaYa Podcasting

Interested in being a guest on the show?

If you’re a podcast editor, we’d love to see if you’d be a fit for a future episode. Fill out this form to let us know you’re interested and we’ll contact you to see if it’s a good fit.

Resources:

Appearing in this episode:

Tanner Campbell: https://portlandpod.com | @portlandpod

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Bryan Entzminger: https://toptieraudio.com | @toptieraudio

Yeti of the Chat (and the person keeping Carrie in check)

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

About the author, Carrie

Carrie Caulfield Arick is the founder of YaYa Podcasting where she helps brands on any side of the mic create uncommonly good sound. She’s also the host of Just Podcasting and a co-founder of the female podcast editors community, Just Busters. Carrie is also a Stony Brook University Audio Podcast Fellow (2020-2021). She lives in a quirky town on the Delaware coast with her husband, son and too many talkative cats.

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