Episode 14

Published on:

28th Sep 2020

Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM014

“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines

If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you. 

Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He’s now the owner of Elite Podcast Marketing Agency, where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue.

In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast.


  • How podcast editors can increase their income and gain more clients
  • Why podcast editors need to guide clients into treating their shows as more than entertainment
  • Chris shares his CCC Method and how he connects with and closes potential clients
  • The kind of content that helps clients improve their marketing
  • Carousel posts and how to leverage them
  • Why different approaches, structures and expectations are crucial when pitching a new client
  • How to maximize content to reach more people -- without it consuming your life
  • Knowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ content
  • Steps to identify, attract and begin a conversation with your ideal client
  • Pro Tip: Use PodPage.com to set up a simple website for your clients’ podcasts
  • Subtitles on your content videos is non-negotiable -- tools to make it easier
  • Why colors matter in branding
  • Chris begs editors: Stop just telling potential clients you’ll “save them time”. Here’s what you should say instead
  • What positioning has to do with getting clients
  • Chris shares the Number 1 mistake he sees podcast editors make
  • How to handle mistakes or missed deadlines and salvage that relationship
  • Why it’s important for podcasts to invest in their education


PodPage -- contact Chris on his social media or via email for a promo code


Happy Scribe







Podcast Marketing Secrets

Podcast Loyalty Club (Forum)

Book: Podcasting is Branding

This episode of Podcast Editors Mastermind was edited by Bryan Entzminger of Top Tier Audio.

Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.

Appearing in this episode:

Chris Hines: The Coach Chris | @thecoachchris_

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

Daniel Abendoth: https://rothmedia.audio | @rothmedia_audio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Yeti of the Chat:

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Show artwork for Podcast Editors Mastermind

About the Podcast

Podcast Editors Mastermind
The Good, The Bad, and The Yeti
Are you a podcast editor?

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support, so you can focus on what matters most - your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work!

Click that subscribe button and take the Podcast Editors Mastermind with you today!

About your hosts

Jennifer Longworth

Profile picture for Jennifer Longworth
Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

Profile picture for Carrie Caulfield Arick
Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

Profile picture for Daniel Abendroth
Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

Profile picture for Bryan Entzminger
Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.