Episode 15

Published on:

12th Oct 2020

Redefining Your Vision to Redirect Your Business with Michael (MiTi) Jerry –PEM015

“... vision is what you see in your mind… No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) Jerry

Pulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients?

In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of MiTi5Audio.com, the host of the podcast, DriveTimeConversations, and a graduate of Podcast Engineering School

On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn from - where we tackle real life issues and detours in our businesses. We invite you to join us as we contemplate several truths, including: that value is subjective, how our vision, lives and businesses change over time, why it’s crucial to regularly step back to reclaim our core values and mission... and how it’s a journey for all of us. 


  • Two keys to landing clients: Know your clients and present podcasting (or improving an existing podcast) as invaluable to business-building.
  • How to frame a client’s podcast to achieve their specific business vision.
  • Take stock of yourself and your business to grow: your core purpose, your motivation, your passion, your vision.
  • Why value is subjective.
  • How to define value in a way that makes sense to a client.
  • Designing your business to support the life you desire -- aka recapturing your vision.
  • Why talking too much can lose you the sale.
  • Tips to prioritize when you have more responsibilities than time.
  • How to step back when you’re spending too long on an edit.
  • Tips to limit distractions.
  • Hear about Michael’s new podcast where he interviews people from all over the world.
  • Evaluating what is “work” for you.
  • Homework for all: Think and define your vision, your values, your mission. Who are you at your core? What five words would you say describe you? What five words would others say describe you?


Michael (MiTi) Jerry, founder of MiTi Productions: 




FREE 30 Minute Consultation

Twitter | @MiTi_audio

Mentioned on this episode:

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Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.

This episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting.

Appearing in this episode:

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Not appearing in this episode but still mentioned… in a stumbling sort of way (we tried, Daniel):

Daniel Abendoth: https://rothmedia.audio | @rothmedia_audio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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About the Podcast

Podcast Editors Mastermind
The Good, The Bad, and The Yeti
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About your hosts

Jennifer Longworth

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Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

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Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.