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Planting Seeds for Your Business: Marketing Challenge Results — PEM0023

strategies to get clients through effective marketing practices podcast editors mastermind episode 23

Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?)

Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.  

Listen to discover:

  • Why did we do this challenge anyway?
  • Why Carrie isn't worried about SEO
  • The Benefits of Google My Business
  • Do Google Ads work? (Carrie tested it!)
  • Scheduling social media posts (what scheduler do you use?)
  • You don't need to be a graphic designer to make pretty art
  • Who really loved the challenge?
  • What industry are we technically in?
  • What to do when you don't actually want new clients.
  • Creating an avatar when you're doing more than one thing
  • How content (and this challenge) pays off a year later
  • Market research is important, ya'll!
  • Why the pre-work was so critical (and will always help you!)
  • What would you do in this listener's situation?


Marketing Challenge

Adobe Spark (comes with a Creative Cloud subscription)

Podcast Editors Club

Podcast Editor Academy

Shout out to Kimberly of Werker Bee Media:

This episode was edited by Michael Safwat of YaYa Podcasting

Appearing in this episode:

Jennifer Longworth: | @KYPodcasting

Carrie Caulfield-Arick: | @carriearick

Bryan Entzminger: | @toptieraudio

Sorely missed… Daniel Abendroth: | @rothmedia_audio

About the author, Carrie

Carrie Caulfield Arick is the founder of YaYa Podcasting where she helps brands on any side of the mic create uncommonly good sound. She’s also the host of Just Podcasting and a co-founder of the female podcast editors community, Just Busters. Carrie is also a Stony Brook University Audio Podcast Fellow (2020-2021). She lives in a quirky town on the Delaware coast with her husband, son and too many talkative cats.

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