Episode 9

Published on:

30th Jun 2020

How Podcast Editors Can Create More Diversity and Inclusion

If you’re struggling to respond to or understand the Black Lives Matter movement personally and professionally, you aren’t alone. There’s a fine line between authentic allyship and service and skeevy marketing strategies. Yet, research shows that diversity and inclusion positively benefits bottom lines. 

The millennial and Gen Z generations are the most diverse in history: only 56% of the 87 million millennials in the country are white, as compared to 72% of the 76 million members of the baby boomer generation. (CNN Money)

What is diversity in simple words?

It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. -- via CUNY


How diversity benefits our business

Your bubble probably insulates you from seeing black podcasters and creators

Start with your WHY 

The case for mentorship 

Tips for cold emails to non-white podcasters 

Why people of color are cautious about asks

It boils down to developing relationships authentically 

Be open to being called out and then do better

Taking a hard look at diversity in your business, podcast, and marketing efforts

Helping your clients tackle diversity and inclusion

Stock images are NOT very diverse

The importance of making sure everyone benefits from your inclusion and diversity efforts

 BONUS: Reparations isn’t necessarily about money...

Who is Nikita?

Nikita Burks-Hale is the CEO and Head Creative of JourneyGurl Magic Productions, which is a podcast production company that supports and empowers Womxn of Color as they bring their unique voices to the masses through podcasting. Nikita is also the host of 2 podcasts, The JourneyGurl Magic Podcast and The Podcaster’s Journey (launch Aug 2020). 

What You can do now:

  • Attend Pass the Mic: Best Practices for Diversifying Your Podcast, Your Ask, And Your Life
  • Follow black creator hashtags (and other non-white hashtags). Start with tags like #blackpodcasts and #blackpodcasters 
  • Engage with some podcasters regularly to expand your ‘bubble.’
  • Listen to podcasts from black creators (see links for some suggestions).
  • Open a dialogue with your clients about the importance and opportunity of diversity.
  • Be a mentor to a podcast editor of color.
  • Don’t give up. This is an every day, forever habit to develop.


Further Reading on Diversity:

Guest Editor

This episode was edited by Top Tier Audio (thanks, Bryan!)

“Data from Pew Research says that millennials are now the largest generation in the workforce. And within 15 years, people of color will make up the majority of the American working class.”

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Appearing in this episode:

Special Appearance: James Q and Alfredo Cat

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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About the Podcast

Podcast Editors Mastermind
The Good, The Bad, and The Yeti
Are you a podcast editor?

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support, so you can focus on what matters most - your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work!

Click that subscribe button and take the Podcast Editors Mastermind with you today!

About your hosts

Jennifer Longworth

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Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

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Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.