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Episode 22

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Published on:

21st Jan 2021

How Podcast Editors Can Stand Out – PEM0022

Have you ever wondered how you can differentiate yourself as a podcast editor? Or how you can stand out from your competition and have a more meaningful sales conversation than, "I can save you time?"

Jon Gay of JAG in Detroit Podcasts offers something that is incredibly valuable to his clients, draws on his 15 years of experience in radio, and even sets him up for ways to expand his business offerings to better meet the needs of his clients.

Listen to discover:

  • What took the life out of radio and could do the same in podcasting
  • How a spreadsheet could keep the love of podcasting in our businesses
  • What Jon does that's different from his competitors
  • Why what he offers sets Jon up to discover his clients' needs more deeply
  • Why a Rodecaster Pro has helped him land sales
  • How Jon is considering expanding his business
  • The value of having a group of trusted business colleagues
  • The most embarrassing way each of us have ruined a podcast episode

If you want to change your sales pitch from "I'll make you sound good and save you time" to something that is more meaningful and really meets your clients' needs, you'll almost certainly find some incredible ideas in this episode.

Editor

This episode was edited by Bryan Entzminger of Top Tier Audio. You is one of the four slightly irregular Yetis of the Podcast Editors Mastermind and can find him at https://toptieraudio.com, where he offers courses, consulting, and editing services.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Resources:

Appearing in this episode:



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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About the Podcast

Podcast Editors Mastermind
For Podcast Editors, by Podcast Editors
Are you a Podcast Editor? Or trying to be?

This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way.

Growing a business as a Podcast Editor is challenging. It can also be lonely.

Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter.

About your hosts

Jennifer Longworth

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Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

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Analyst by day. Podcast editor by night. Usually caffeinated. Husband, father, Jesus-follower all the time. Cohost The Podcast Gauntlet, former host of Engaging Missions, and former cohost of Podcast Editors Mastermind.