Episode 23

Published on:

7th Feb 2021

Planting Seeds for Your Business: Marketing Challenge Results — PEM0023

Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?)

Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.  

Listen to discover:

  • Why did we do this challenge anyway?
  • Why Carrie isn't worried about SEO
  • The Benefits of Google My Business
  • Do Google Ads work? (Carrie tested it!)
  • Scheduling social media posts (what scheduler do you use?)
  • You don't need to be a graphic designer to make pretty art
  • Who really loved the challenge?
  • What industry are we technically in?
  • What to do when you don't actually want new clients.
  • Creating an avatar when you're doing more than one thing
  • How content (and this challenge) pays off a year later
  • Market research is important, ya'll!
  • Why the pre-work was so critical (and will always help you!)
  • What would you do in this listener's situation?


Marketing Challenge



Adobe Spark (comes with a Creative Cloud subscription)

Podcast Editors Club

Podcast Editor Academy


Shout out to Kimberly of Werker Bee Media: http://werkerbeemedia.com

This episode was edited by Michael Safwat of YaYa Podcasting

Appearing in this episode:

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Bryan Entzminger: https://toptieraudio.com | @toptieraudio

Sorely missed… Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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About your hosts

Jennifer Longworth

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Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

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Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.