Episode 25

Published on:

5th Apr 2021

Developing a Conference Strategy to Create Opportunities with Marcus dePaula —PEM0025

Conferences are a great way to network and learn new tricks of the trade, but the return on investment isn't often obvious. We'd argue conferences are underutilized by podcast editors. The Podcast Editors Survey tells us that conferences can translate into higher earnings. It's critical that use you use these industry events to create opportunities for your business. But HOW? Which conferences? And how to attend them without eating up all your profits?

Marcus de Paula of Me Only Louder & Podcast Audio Lab share his pro tips and strategies that answer those questions and how he gets the most out of any conference on a budget. Who is Marcus? He's an audio engineer turned podcast editor, sound consultant, audio teacher, who also builds Squarespace sites. Oh and he has a podcast.

Solid AI-generated advice: The first thing you should do is create a goal that lists all the things you want to accomplish. This can be something simple like "I want to meet more people in my industry" or "I want to get feedback on my work." After you have your list, think about what events and conferences are happening. 


  • How Marcus found his first client
  • Marketing... or lack thereof... for editors
  • Tech Tuesday at Podfest Global
  • How many conferences are worth going to each year? (and how does COVID change that?)
  • What types of sessions are valuable to editors and why?
  • The lowkey conference marketing practice that generates leads
  • Are virtual conferences worth attending?
  • Hallways: where the magic happens
  • How to get a podcaster to talk to you
  • Budget hacks
  • All I wanted was a normal-sized soda!!! (and I'm still mad about this)
  • How to create an amazing speaker pitch

Yeah, you should totally subscribe to the newsletter.


List of Podcast Conferences

Molly Ruland

Compression Workshop by Podcast Audio Lab April 23rd

Be a guest or an editor or both!

This episode was edited by Bekah for YaYa Podcasting. We were missing a track and Bekah made it work. Want to hire Bekah? Send us a message.

Are you having a problem in your business you need workshopped? Or are you doing something incredible you think our audience needs to know about it? Be a guest on the show!

Appearing in this episode:

Marcus de Paula: https://www.meonlylouder.com/ | @meonlylouder

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Sorely missed:

Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Show artwork for Podcast Editors Mastermind

About the Podcast

Podcast Editors Mastermind
The Good, The Bad, and The Yeti
Are you a podcast editor?

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support, so you can focus on what matters most - your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work!

Click that subscribe button and take the Podcast Editors Mastermind with you today!

About your hosts

Jennifer Longworth

Profile picture for Jennifer Longworth
Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

Profile picture for Carrie Caulfield Arick
Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

Profile picture for Daniel Abendroth
Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

Profile picture for Bryan Entzminger
Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.