Episode 7

full
Published on:

10th Jun 2020

What makes your podcast editing service better than AI?

How does a podcast editor compete as apps like Descript become better at doing our jobs? What is it that you’re really offering? Tanner shares his insight on the future of podcast editing and why accountability as service is critical for survival.   

Required reading for this episode: Accountability As A Service (AAAS): The Only Future For Freelance Podcast Editors.

Tanner Campbell of The Portland Pod bootstrapped his way from working at home serving independent creators to full-on studio space serving corporations and brands looking for an all-in-one solution. 

A prolific writer, Tanner often posts his content on Medium. His article on the future of podcasting caught our attention. He points out that it’s not enough anymore to simply edit. You must offer something more to succeed in this business. A lot more than Descript can offer.

He gives us an insiders look into his business model, his perspective on the future of editing, and even some of the things he STILL struggles with today. 

Highlights 

  • How Tanner got started with his first client and what his business does now
  • What Tanner charges and how he determines when to bring on a new team member
  • The shift from serving indie creators to businesses
  • The value of a great business coach
  • The conversation about rates
  • Tanner’s perspective on the future of podcast editing
  • What will Spotify look like in the near future and why that matters to us
  • Accountability as A Service-- what that means and who needs to adopt it in Tanner’s opinion
  • The role of quality assurance
  • Tanner’s onboarding and editing process and dealing with legal reviews
  • Offering the marketing piece to clients

Guest Editor

This episode was edited by Alejandro Ramirez of YaYa Podcasting

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

Appearing in this episode:

Tanner Campbell: https://portlandpod.com | @portlandpod

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Bryan Entzminger: https://toptieraudio.com | @toptieraudio

Yeti of the Chat (and the person keeping Carrie in check)

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Show artwork for Podcast Editors Mastermind

About the Podcast

Podcast Editors Mastermind
The Good, The Bad, and The Yeti
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The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support, so you can focus on what matters most - your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work!

Click that subscribe button and take the Podcast Editors Mastermind with you today!

About your hosts

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Bryan Entzminger

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Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.