Episode 16

Published on:

22nd Oct 2020

Crafting a Business Model that Actually Works with Mark Deal —PEM016

“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark Deal

Whether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down.

In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces until your complete picture emerges. And, relax, the puzzle is easy. It only has nine pieces Mark calls blocks.

For your first block, Mark advises a simplified value proposition (how you’ll make your money). Number two is fleshing out your customer segment. Once you’re clear on the first two, you evaluate marketing techniques and platforms. Then it’s time to put motion to your value proposition with an outlined activity block. With these all at the ready, you can start taking on customers (or more customers if you jumped right in), and much more, until all nine are in your business puzzle. Feeling anxious about all this? Don’t worry, we’ve captured every minute of Mark’s wisdom about executing these steps and more to structure your business. All you have to do is hit play.  


  • Important differences between a business plan and a business model
  • Why even freelancers and side hustlers need a business road map
  • When you should create one and how often you should revise your plan, model and road map
  • The 9 blocks of creating a sustainable business model
  • How your elevator pitch is simply a combination of your value proposition and your customer segment
  • Understanding a customer segment so yours makes sense
  • How to formulate a mission statement that concisely conveys what you do
  • How to choose your marketing channels wisely
  • How to craft a clear activity block
  • Why you must specifically outline customer relationships
  • Why and how to structure an attractive value gap
  • Why partners, strategic relationships and joint ventures can take your business so much further
  • What kinds of costs you need to properly track

“I will make you sound less like a crazy wingbat.”

Thanks for the quote, Mark Deal! (Watch for the T-shirt - coming soon.)

Mark Deal is the founder of Podcast Atlanta, the co-founder of Podcast Editor Academy and Podcast Guest Academy, and runs a few podcasting communities with combined memberships of over 8000. With the experience of writing hundreds of business plans and helping dozens of businesses and entrepreneurs, Mark’s expertise is coveted. Located in Atlanta, Georgia, he also specializes in guiding podcast hosts, co-hosts and guests for both multinational law firms and companies headquartered in Atlanta. 

Connect with Mark Deal:

Podcast Atlanta

Podcast Editor Academy

Podcast Guest Academy

Podcast Editors Conference

Podcast Editors Club Facebook Group

Podcast Guest Experts Facebook Group


Twitter | @MarkDealPod


Resources Mentioned in this Episode:


Podcast Movement

Reaper Audio for Production

Michael Port -- Book Yourself Solid (get 3 free chapters!)


Podcast Editors Mastermind episode with Chris Hines

Podcast Editors Mastermind episode with Britany Felix

Shoutouts on this episode:

Steve Stewart

Chris Curran 

Tom Kelly

Paula Jenkins

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Get the shirt Mark was wearing in this episode

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Be Our Guest

Willing to share your podcast-related expertise, story and journey as a guest on Podcast Editors Mastermind? We’re always on the lookout for amazing guests. Just fill out this form for us and we’ll be in touch.

This episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting.

Appearing in this episode:

Jennifer Longworth: bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield-Arick: yayapodcasting.com | @carriearick

Daniel Abendoth: rothmedia.audio | @rothmedia_audio

Chat mod and Question guru:

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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Podcast Editors Mastermind
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About your hosts

Jennifer Longworth

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Bourbon Barrel Podcasting was founded in 2019 when Jennifer Longworth, with 14 years of audio editing experience, decided to get serious about editing podcasts for Central Kentuckians. Jennifer edits podcasts for established podcasters and helps new podcasters get started with the basics.

Carrie Caulfield Arick

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Carrie Caulfield Arick is a nerd for sound, stories, and listening. She’s learned from and worked with the industry’s best producers in her role as writer, editor and sound designer. Carrie is a co-founder of the femxle podcast post-production community, Just Busters and co-host of Podcast Editors Mastermind. Oh, and she likes cats… a lot.

Daniel Abendroth

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Hi, I’m Daniel and my podcast editing services will make your podcasts sound smooth and professional, while saving you time and money.

Bryan Entzminger

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Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He's the host of Hiring a Podcast Editor and cohost of the Podcast Gauntlet and the Podcast Editors Mastermind. He's also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook. He loves sharing the lessons he’s learned from his struggles and others he's met along the way so that you can have a podcast that you’re proud of without letting podcast production take over your life.